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  • Livre Relié
  • 368 Nombre de pages
Buy This Book is an important contribution to the history and understanding of consumption and advertising. This book brings toget... Lire la suite
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Description

Résumé
Buy This Book is an important contribution to the history and understanding of consumption and advertising. This book brings together an outstanding collection of writing on the study of advertising, consumer practices and the future directions of research.
Advertising and Consumption constitutes an invaluable resource for researchers, teachers and students. The essays are based on new textual and ethnographic research and engage with existing theoretical and historical work to form a volume which is a challenging companion to studies in this field.

Contenu
Roberta Astroff, Colin Campbell, Monica Bernold, Andrea Ellmeier, Joanne Entwistle, Pasi Falk, Steven Kline, Reina Lewis, Celia Lury, Frank Mort, Sean Nixon, Stephanie O'Donohoe, Katrina Rolley, Don Slater, Kim Christian Schroder, Mike Smee, Barbara Usherwood, Alan Warde, Andrew Wernick

Détails sur le produit

Titre: Buy This Book
Sous-titre: Studies in Advertising and Consumption
Auteur:
Code EAN: 9780415141314
ISBN: 978-0-415-14131-4
Format: Livre Relié
Editeur: Taylor and Francis
Genre: Sociologie
nombre de pages: 368
Poids: 748g
Taille: H234mm x B156mm
Année: 1996