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Progress in Tourism Marketing

  • Livre Relié
  • 296 Nombre de pages
Aims to evaluate the contemporary progress of theoretical approaches to tourism marketing. This book also seeks to show the ways t... Lire la suite
CHF 141.00
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Description

Aims to evaluate the contemporary progress of theoretical approaches to tourism marketing. This book also seeks to show the ways to further develop the concept of tourism marketing for application within tourist destinations and individual businesses, and evaluate its potential impact on performance improvement.

Détails sur le produit

Titre: Progress in Tourism Marketing
Auteur:
Code EAN: 9780080450407
ISBN: 978-0-08-045040-7
Format: Livre Relié
Editeur: Elsevier Science & Technology
Genre: Voyages
nombre de pages: 296
Poids: 744g
Taille: H242mm x B171mm x T24mm
Année: 2006