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Shaping the Corporate Image

  • Livre Relié
  • 184 Nombre de pages
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Texte du rabat Discusses how a corporate reputation is acquired, maintained, and nurtured. The authors conclude that corporate lea... Lire la suite
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Description

Texte du rabat

Discusses how a corporate reputation is acquired, maintained, and nurtured. The authors conclude that corporate leaders possess the power to "mould" investor perceptions and evaluations of their firms, providing the latest information on the issues.



Contenu

Review of "Fortune" Corporate Reputation Studies; Academic Studies of Corporate Reputation - Origins and Effects; Survey of PR Practitioners and Specialists; Opinions of the CEO; Building a Good Reputation as a Help in Attracting Quality Workers; Building a Reputation for Quality of Products and Services; Financial Soundness and Corporation Reputation; Corporate Identity, Corporate Visibility and Reputation in the Community; Summary - Improving Corporate Reputation Now and in the Future - a Checklist.

Informations sur le produit

Titre: Shaping the Corporate Image
Sous-titre: An Analytical Guide for Executive Decision Makers
Auteur:
Code EAN: 9780899305646
ISBN: 0899305644
Format: Livre Relié
nombre de pages: 184
Poids: 372g
Taille: H222mm x B145mm x T13mm
Année: 1992