Managing Cultural Differences

Klappentext

This work demonstrates how cultural differences affect particular functional areas, such as advertising and human resources management, and translates abstract cultural issues into concrete business considerations. The basic reseach of Hofstede and Tropenaars is clearly outlined, demonstrting its importance in understanding cultural differences. It also provides a review and critique of ideas and literature from top executives, MBA shools and management gurus. Cases and examles of well-known companies - Toshiba, Toyota, IKEA, Siemens and Motorola - demonstrate successes and failures of cultural management.

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Will help strategic thinkers come to terms with the importance of national cultural differences within organisations and provides practical insights and frameworks to aid successful management across cultures.

Contenu
The impact of Cultural Diversity on International Business.
Culture: What it is.
What it is not and how it Directs Organizational Behaviour.
The Strategic Value of Cultural Differences.
Advertising Across Cultures.
Managing Human Resources Across Cultures.
Managing Alliances Across Cultures.
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