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Handbook of Tourist Behavior

  • Couverture cartonnée
  • 286 Nombre de pages
Metin Kozak is Associate Professor in the School of Tourism and Hotel Management, Mugla University, Turkey. As a visiting scholar,... Lire la suite
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Description

Auteur

Metin Kozak is Associate Professor in the School of Tourism and Hotel Management, Mugla University, Turkey. As a visiting scholar, he has recently been to the University of Namur, Belgium. He is the author of several books and has widely published in several tourism and hospitality journals.

Alain Decrop is Professor of Marketing at the Louvain School of Management and a member of CeRCLe (Center for Research on Consumption and Leisure) at the University of Namur, Belgium. His works have been published in journals such as Annals of Tourism Research, Tourism Management, the Journal of Travel and Tourism Marketing and Tourism Analysis, as well as in many books.



Texte du rabat

In today's highly competitive and global economy, understanding tourist behavior is imperative to success. Tourist behavior has become a cornerstone of any marketing strategy and action. Choosing, buying and consuming tourism/travel products and services includes a range of psycho-social processes and a number of personal and environmental influences that researchers and managers should take into account. This book provides an overview of such processes and influences and explains the basic concepts and theories that underlie tourist decision-making and behavior. It also incorporates a number of cases studies in order to aid readers to better appraise the application of those concepts and theories. The Handbook of Tourist Behavior will be of significant interest to researchers and students in tourism, leisure, marketing and psychology, and also to practitioners in the tourism industry.



Contenu

Preface.  Part 1: Motivation and Need Recognition  1. Interpretive Consumer Research: Uncovering the 'Whys' Underlying Tourist Behavior  2. Antecedents and Consequences of Prestige Motivation in Tourism: An Expectancy-Value Motivation  Part 2: Perception and Information Processing  3. Tourism Destination Image Formation  4. Tourist Information Search  Part 3: Evaluation of Alternatives and Choice  5. Decision Strategies in Tourism Evaluation  6. Planning and Exploratory Buying Behavior  Part 4: The Tourism Experience  7. Understanding Tourist Experience though Mindfulness Theory  8. Unlocking the Shared Experience: Challenges of Consumer Experience Research  Part 5: Post-Choice Processes  9. Processes and Performances of Tourist (Dis)Satisfaction  10. Service Failure, Tourist Complaints and Service Recovery  11. What Determines Tourist Loyalty? In Search of a Theoretical Explanation  Part 6: Individual Determinants of Tourist Behavior  12. Tourism Segmentation by Consumer-Based Variables  13. Emotions and Affective States in Tourism Behaviour  Part 7: Environmental Determinants of Tourist Behavior  14. E-tourist Behavior: The Influence of IT on Consumers  15. The Role of Media Products on Consumer Behaviour in Tourism  16. Cross-Cultural Differences in Tourist Behavior

Détails sur le produit

Titre: Handbook of Tourist Behavior
Sous-titre: Theory & Practice
Éditeur:
Code EAN: 9780415542814
ISBN: 978-0-415-54281-4
Format: Couverture cartonnée
Editeur: Taylor and Francis
Genre: Publicité et marketing
nombre de pages: 286
Année: 2012