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An Assessment of Advertising Practices in Awash International Bank,SC

  • Couverture cartonnée
  • 84 Nombre de pages
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Every business organization is desirous to be successful and maintain the trust and confidence of clients. In the ever-changing bu... Lire la suite
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Description

Every business organization is desirous to be successful and maintain the trust and confidence of clients. In the ever-changing business environment, business managers do have a big role to play in confronting challenges and delivering good products and services to their clients and high returns to owners. The current facts of banking industry in Ethiopia reveal that it is highly characterized by stiff competition, tight regulatory requirements, resource shortage and market uncertainties. Therefore, dealing with such pressing circumstances and remaining a vibrant industry player is very critical. A focused approach to Awash Bank's marketing activities in general and its advertising practices in particular would eventually yield service excellence and preference as these are the cornerstone for achieving the Bank's vision. This can happen only if the Bank's image keeps on growing through efficient and effective advertising and becomes a chosen destination among the target community. As David Ogilvy, a business man and advertising tycoon has put it, "In the modern world of business, it is useless to be a creative and original thinker unless you can also sell what you create."

Auteur

Hailu W. Teklemariam, MBA, BA: Studied Economics and Business Administration. Married to Blen A. and a father of Miki and AJ, Hailu is an Executive Assistant to the CEO of the biggest private bank in Ethiopia, Awash International Bank S.C. Hailu writes in local newspapers on socio-economic issues in his native language, Amharic and English.

Informations sur le produit

Titre: An Assessment of Advertising Practices in Awash International Bank,SC
Auteur:
Code EAN: 9783330068544
ISBN: 978-3-330-06854-4
Format: Couverture cartonnée
Editeur: LAP Lambert Academic Publishing
Genre: Economie
nombre de pages: 84
Poids: g
Taille: H220mm x B220mm x T150mm
Parution: 02.05.2017
Année: 2017