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Myths About Doing Business in China

  • Couverture cartonnée
  • 162 Nombre de pages
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China is rapidly becoming an economic superpower, yet has a very different business culture that is often misunderstood outside of... Lire la suite
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Description

China is rapidly becoming an economic superpower, yet has a very different business culture that is often misunderstood outside of China. This can result in costly financial and strategic errors. This book confronts the myths about China and Chinese business practice and gives the reader a clear understanding of the culture and how to engage with it successfully.

'Harold Chee, who lectures at Ashridge Management School, draws on his experience as a consultant to illustrate many of his points with pertinent anecdotes. . . the book is an excellent read and a worthy addition to the growing library of books about doing business in China.' Humphrey Keenlyside, China-Britain Trade Review



Auteur
HAROLD CHEE Lectures at Ashridge Management School, specializing in Chinese business, marketing and leadership and is an authority in these areas.

CHRIS WEST is the Managing Director of Competitive Intelligence Services, a marketing research and consultancy company.

Contenu
One Country, 1.3 Billion People The Market Will grow Forever The Market is Easy China is Westernizing The Chinese are Irrationally Xenophobic Guanxi are a Pleasant Sideshow to the Real Business of Business Rules are Rules: Negotiating in China is Like Negotiating Everywhere Else The Mask of Fu Manchu: The Myth of Inscrutability Chinese Business People are all Dishonest Chinese Workers are Poor Quality

Informations sur le produit

Titre: Myths About Doing Business in China
Auteur:
Code EAN: 9781349522552
ISBN: 978-1-349-52255-2
Format: Couverture cartonnée
Editeur: Springer Palgrave Macmillan
Genre: Sciences sociales en général
nombre de pages: 162
Poids: g
Taille: H229mm x B229mm x T152mm
Année: 2004
Auflage: 1st ed. 2004