Green Entrepreneur Handbook

Informationen zum Autor Eric Koester is general counsel of Appature Inc. and a former business attorney with Cooley LLP. He has started three businesses focused on environmental and technology consulting, website design, and mobile software. He is also the author of What Every Engineer Should Know About Starting a High-Tech Business Venture (CRC Press, 2009). Eric graduated from the business school at Marquette University and the George Washington University School of Law. All of the author's proceeds from the sale of this book will be donated to Startup Weekend and Kiva. More information about these nonprofit organizations can be found at www.greentrepreneur.org Klappentext Written by a practicing business attorney with startup experience in the environmental and technology sectors, this comprehensive handbook assists entrepreneurs in tackling the wide variety of opportunities to go green. A one-stop resource for entrepreneurs, it helps readers incorporate clean technology, environmental practices, and green business approaches into the work environment. The book discusses how to sell to utilities, explores fundraising outlets for green businesses, covers government incentives, presents key startup tools aimed at green businesses, and addresses challenges of many new businesses, such as raising money and making sales. Additional resources are available on the book's website. Zusammenfassung Written by a practicing business attorney with startup experience in the environmental and technology sectors, Green Entrepreneur Handbook: The Guide to Building and Growing a Green and Clean Business assists entrepreneurs in tackling the wide variety of opportunities to go green. It helps you incorporate clean technology, environmental practices, and green business approaches into your work environment. Part I The first section of the book lays the groundwork for any new entrepreneur to understand the history of the environmental and clean technology movements. The author explains the motivation of greentrepreneurs , the drivers of the green revolution into the future, and how to find the right market for your solution. Part II The next section takes a new business from initial idea to sales of the product or service. The book addresses where greentrepreneurs can find ideas around which to build a business; how to form a company to execute the business concept; how to find and retain founders, employees, advisors, and directors; how to raise money and make sales; and the importance of intellectual capital and assets. Part III Emphasizing aspects unique to the green business environment, the third part provides a sound understanding of utilities and energy generation and distribution and explores funding through project finance. It also looks at the players and process of selling to the government; the federal, state, and local regulatory impacts; government incentives and tax programs designed to spur clean technology development; and grants, loans, and other funds as sources of capital. Part IV In the fourth section, the author covers lessons learned and emerging challenges. He offers practical suggestions for going green that businesses can implement themselves and describes current green certifications. He also examines the role of venture capital and institutional investors in green innovation, international trends in green business, and the potential for exit events, such as public offerings, mergers, and acquisitions. Part V The final part focuses on lessons, tools, resources, and fundamentals essential to any entrepreneur. It discusses market research and business planning, de...

Auteur

Eric Koester is general counsel of Appature Inc. and a former business attorney with Cooley LLP. He has started three businesses focused on environmental and technology consulting, website design, and mobile software. He is also the author of What Every Engineer Should Know About Starting a High-Tech Business Venture (CRC Press, 2009). Eric graduated from the business school at Marquette University and the George Washington University School of Law. All of the author's proceeds from the sale of this book will be donated to Startup Weekend and Kiva. More information about these nonprofit organizations can be found at www.greentrepreneur.org

Texte du rabat

Written by a practicing business attorney with startup experience in the environmental and technology sectors, this comprehensive handbook assists entrepreneurs in tackling the wide variety of opportunities to go green. A one-stop resource for entrepreneurs, it helps readers incorporate clean technology, environmental practices, and green business approaches into the work environment. The book discusses how to sell to utilities, explores fundraising outlets for green businesses, covers government incentives, presents key startup tools aimed at green businesses, and addresses challenges of many new businesses, such as raising money and making sales. Additional resources are available on the book's website.

Résumé
Although opportunities abound in the 'Green Sector', anyone planning on entering this sector cannot not leap first and look later. This book provides 'must-know' information for those building a green business. It addresses macro issues in the green movement and key considerations for starting a green business.

Contenu
The Great Green Opportunity. The Green Startup. The Green Playing Field. Green Progress (So Far). Green Business Fundamentals. Appendix. References and Reading List. Index.