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The Retail Revival

  • Livre Relié
  • 274 Nombre de pages
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Informationen zum Autor The founder of Retail Prophet! Doug Stephens is one of the world's most respected and influential retail i... Lire la suite
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Informationen zum Autor The founder of Retail Prophet! Doug Stephens is one of the world's most respected and influential retail industry futurists and advisors. His work and thinking have influenced many of North America's best-known retailers and brands! including Walmart! Home Depot! Razorfish! Disney! Loblaws! WestJet! Citibank and Air Miles to name a few. Drawing on over 20 years of international experience in the retail industry! including the leadership of one of New York City's most historic retail chains! Stephens tracks key shifts in economics! demographics! technology and media to assemble a complete and credible picture of how retail and consumerism are evolving. He is a highly sought-after keynote presenter! speaking regularly to diverse business and government audiences across North America and Europe about the key changes in consumer behavior and technology that are central to the success of organizations and entrepreneurs. He is also a regular contributor on the acclaimed television series App Central TV! a retail business contributor for CBC Radio! and a frequent source of opinion for global business media. Stephens sits on the advisory boards of a mobile technology company and the Dx3 digital conference. Follow Doug on Twitter @RetailProphet. Klappentext Traditional retail is becoming increasingly volatile and challenged as a business model. Brick-and-mortar has shifted to online! while online is shifting into pop-up storefronts. Virtual stores in subway platforms and airports are offering new levels of convenience for harried commuters. Zusammenfassung Traditional retail is becoming increasingly volatile and challenged as a business model. Brick-and-mortar has shifted to online! while online is shifting into pop-up storefronts. Virtual stores in subway platforms and airports are offering new levels of convenience for harried commuters. Inhaltsverzeichnis ACKNOWLEDGMENTS ix INTRODUCTION: REVOLUTIONS AND REVIVALS xi PART 1: THE END 1 CHAPTER 1 It s Not a Recession ! 3 CHAPTER 2 The Disappearing Middle 25 CHAPTER 3 Rest in Peace! Joe Average 41 CHAPTER 4 The Broken Funnel 71 PART II: THE BEGINNING 89 CHAPTER 5 The New Law of Average 91 CHAPTER 6 Who Owns Your Brand? 121 CHAPTER 7 Rehumanizing Retail 149 CHAPTER 8 The Third Shelf 175 CHAPTER 9 The Destination Is You 195 CHAPTER 10 Break It! Build It and Make It Beautiful 217 ABOUT THE AUTHOR 229 ENDNOTES 231 INDEX 241 ...

Auteur

The founder of Retail Prophet, Doug Stephens is one of the world's most respected and influential retail industry futurists and advisors. His work and thinking have influenced many of North America's best-known retailers and brands, including Walmart, Home Depot, Razorfish, Disney, Loblaws, WestJet, Citibank and Air Miles to name a few. Drawing on over 20 years of international experience in the retail industry, including the leadership of one of New York City's most historic retail chains, Stephens tracks key shifts in economics, demographics, technology and media to assemble a complete and credible picture of how retail and consumerism are evolving. He is a highly sought-after keynote presenter, speaking regularly to diverse business and government audiences across North America and Europe about the key changes in consumer behavior and technology that are central to the success of organizations and entrepreneurs. He is also a regular contributor on the acclaimed television series App Central TV, a retail business contributor for CBC Radio, and a frequent source of opinion for global business media. Stephens sits on the advisory boards of a mobile technology company and the Dx3 digital conference. Follow Doug on Twitter @RetailProphet.



Texte du rabat

Traditional retail is becoming increasingly volatile and challenged as a business model. Brick-and-mortar has shifted to online, while online is shifting into pop-up storefronts. Virtual stores in subway platforms and airports are offering new levels of convenience for harried commuters.



Contenu

ACKNOWLEDGMENTS ix INTRODUCTION: REVOLUTIONS AND REVIVALS xi PART 1: THE END 1 CHAPTER 1 It's Not a "Recession"! 3 CHAPTER 2 The Disappearing Middle 25 CHAPTER 3 Rest in Peace, Joe Average 41 CHAPTER 4 The Broken Funnel 71 PART II: THE BEGINNING 89 CHAPTER 5 The New Law of Average 91 CHAPTER 6 Who Owns Your Brand? 121 CHAPTER 7 Rehumanizing Retail 149 CHAPTER 8 The Third Shelf 175 CHAPTER 9 The Destination Is You 195 CHAPTER 10 Break It, Build It and Make It Beautiful 217 ABOUT THE AUTHOR 229 ENDNOTES 231 INDEX 241

Informations sur le produit

Titre: The Retail Revival
Sous-titre: Reimagining Business for the New Age of Consumerism
Auteur:
Code EAN: 9781118489673
ISBN: 1118489675
Format: Livre Relié
Editeur: Wiley
nombre de pages: 274
Poids: 482g
Taille: H222mm x B145mm x T18mm
Année: 2013