Cultivation of the Millennial Generation

Generational experts agree that the Millennial generation is changing the way university and college campuses teach, communicate, and engage young adults. In general, Millennials are socially aware, philanthropic, community-minded and seek engagement. They attach themselves to technology, networking, and career advancement but not without addressing the need to impact others in their professional and personal lives. As the shift in wealth continues among generations, universities and colleges must recognize the increasingly significant role the Millennial generation plays in the success of their organizations. If properly engaged through advanced methods of social media, networking and intentional programming, Millennials can help universities and colleges realize more-robust major gift pipelines, increased giving participation among alumni, and a stronger philanthropic culture across campus.

Auteur

Dominic Lawrence, a native of Minnesota, holds a Master's degree in Philanthropy and Development from Saint Mary's University of Minnesota and is a respected practitioner in the philanthropic sector. Lawrence currently serves as the Assistant Vice President of Development for Saint Mary's University of Minnesota.