Bienvenue chez nous !
Logo Ex Libris
 Laissez-vous inspirer ! 

Analysis of UK Grocery Retailers -Tesco- using competitive strategies

  • Couverture cartonnée
  • 52 Nombre de pages
(0) Donner la première évaluation
Évaluations
(0)
(0)
(0)
(0)
(0)
Afficher toutes les évaluations
Nowadays, the business environment tends to be very competitive. Consequently, competitive strategies have become necessary in ord... Lire la suite
CHF 66.00
Habituellement expédié sous 2 à 4 jours ouvrés.
Commande avec livraison dans une succursale

Description

Nowadays, the business environment tends to be very competitive. Consequently, competitive strategies have become necessary in order the companies to differentiate themselves from their competitors in the market. The specific project analyses and describes the key competitive strategies of grocery retailers in United Kingdom paying particular attention on the case study of Tesco. Porter's Five Forces analysis and Generic Strategies model and Bowman's Strategy clock are the competitive tools that have been used to this project.

Auteur

Ms Dimitra Koutsochera is a graduate from Business School of University of Glasgow in Scotland. She completed her Master degree in Management and her undergraduate degree in Political Sciences and Public Administration in National and Kapodistrian University of Athens.

Informations sur le produit

Titre: Analysis of UK Grocery Retailers -Tesco- using competitive strategies
Sous-titre: Porter's Five Forces Analysis and Generic Strategies Model, Bowman's Strategy Clock - Investigation into Tesco
Auteur:
Code EAN: 9783659255076
ISBN: 978-3-659-25507-6
Format: Couverture cartonnée
Genre: Economie
nombre de pages: 52
Poids: 96g
Taille: H3mm x B220mm x T150mm
Année: 2012