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The Role of Mission Statements

  • Agrafé
  • 20 Nombre de pages
Essay from the year 2016 in the subject Business economics - Business Management, Corporate Governance, grade: 1,5, University of ... Lire la suite
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Description

Essay from the year 2016 in the subject Business economics - Business Management, Corporate Governance, grade: 1,5, University of Hull (Business School), course: Strategic Management, language: English, abstract: Today, most of the worldwide organisations consider the mission and mission statement of an organisation as an important principle. But are mission statements really necessary to be unique and successful in today's business? And how such a mission statement of an organisation has to be formulated to be authentic, sharp and appropriate for the particular organisation? In the following essay, I would like to give the reader a theoretical background of mission and mission statement and discuss the role of mission statements. Therefore, in a first step the difference between mission and mission statement should be made clear. The reader should understand how such a mission statement has to be composed and what is the function behind all this. In a second step, appropriate examples of mission statements of several world-famous organisations from different industries will be shown, which gives the opportunity to discuss and scrutinize the role of mission statements in today's world. The essay will be closed by a summary.

Informations sur le produit

Titre: The Role of Mission Statements
Auteur:
Code EAN: 9783668365964
ISBN: 3668365962
Format: Agrafé
Genre: Management
nombre de pages: 20
Poids: 44g
Taille: H210mm x B148mm x T1mm
Année: 2016
Auflage: 1. Auflage.

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