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Nokia Case Study: How can Nokia maintain its market position in the mature European market?

  • Couverture cartonnée
  • 28 Nombre de pages
Seminar paper from the year 2006 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Soc... Lire la suite
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Description

Seminar paper from the year 2006 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,5, Trinity College Dublin, 27 entries in the bibliography, language: English, abstract: This report gives an overview on what is happening on the mobile phone market today and analyses Nokia's market position in the mature European market. This report includes a brief introduction to Nokia followed by an environmental analysis, SWOT analysis and trend analysis of the company. Half way through the report you can find information about consumer behaviour, brand profile and segmentation. At the end, this report introduces the main competitors and analyzes the competitive market. Finally we try to make a conclusion of the topics discussed and attempt to give some possible answers to the question at hand.

Informations sur le produit

Titre: Nokia Case Study: How can Nokia maintain its market position in the mature European market?
Auteur:
Code EAN: 9783638765053
ISBN: 978-3-638-76505-3
Format: Couverture cartonnée
Genre: Economie
nombre de pages: 28
Poids: 94g
Taille: H4mm x B210mm x T148mm
Année: 2008
Auflage: 2. Aufl.

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