Bienvenue chez nous!
Logo Ex Libris

International Market Entry Strategies of Multinational Enterprises in China

  • Couverture cartonnée
  • 32 Nombre de pages
(0) Donner la première évaluation
Évaluations
(0)
(0)
(0)
(0)
(0)
Afficher toutes les évaluations
Seminar paper from the year 2015 in the subject Business economics - Trade and Distribution, grade: 1,0, Edinburgh Napier Universi... Lire la suite
CHF 22.90
Impression sur demande - l'exemplaire sera recherché pour vous.

Description

Seminar paper from the year 2015 in the subject Business economics - Trade and Distribution, grade: 1,0, Edinburgh Napier University, language: English, abstract: While, in the United Kingdom the grocery market is saturated and growth is only achievable by gaining market share of a competitor, the People's Republic of China (PRC) has significant growth opportunities due to a large population and an increasing middle class with a growing disposable income. However, time pressure is high, as many companies seeking to exploit the high growth rates, accordingly investments will become more expensive. Although, China has strong growth potential, it is still a relatively poor and state-controlled country with a multitude of regulations and risks. Hence, this report will assess risks and opportunities associated with a market entry in order to facilitate Sainsbury's decision whether or not to expand its retail business to the Chinese market, as well as provide recommendations concerning an appropriate market entry strategy.

Informations sur le produit

Titre: International Market Entry Strategies of Multinational Enterprises in China
Auteur:
Code EAN: 9783668435650
ISBN: 978-3-668-43565-0
Format: Couverture cartonnée
Genre: Economie
nombre de pages: 32
Poids: 60g
Taille: H2mm x B210mm x T148mm
Année: 2017
Auflage: 1. Auflage

Évaluations

Vue d’ensemble

Mes évaluations

Évaluez cet article