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The Shipping News

  • Couverture cartonnée
  • 371 Nombre de pages
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E. Annie Proulx, die mehrfach preisgekrönte amerikanische Autorin, erzählt in ihrer herb-poetischen Sprache die Geschichte eines M... Lire la suite
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Description

E. Annie Proulx, die mehrfach preisgekrönte amerikanische Autorin, erzählt in ihrer herb-poetischen Sprache die Geschichte eines Mannes in den Dreißigern. Quoyle, der äußerlich wenig ansehnliche Held des Romans, hat weder Glück im Beruf noch in der Liebe. Als er wieder einmal vor dem Nichts steht, läßt er sich dazu überreden, zum Herkunftsort seiner Familie, zu der Felseninsel Neufundland im Osten Kanadas, zurückzukehren. Trotz widriger Bedingungen gelingt es ihm hier, Fuß zu fassen. Quoyle wird Reporter für die "Schiffsmeldungen" beim Lokalblatt.

Auteur

Joep Cornelissen is a Professor in the Department of Management and Organization at VU University Amsterdam, and previously taught at Leeds University Business School and the Amsterdam School of Communications Research, the University of Amsterdam. He currently teaches corporate communication and organization theory on MA and MBA programmes in Leeds and Amsterdam. Besides his teaching commitments, he is also an active researcher within the fields of communication and management and a General Editor of the Journal of Management Studies, one of the leading academic journals on management. He frequently speaks at conferences and uses his management and communication expertise to work with entrepreneurs and managers in private and public organizations.



Texte du rabat

The Third Edition of this market-leading text has been updated and expanded with contemporary case material and more detailed coverage of the main topics and trends in corporate communication.

New to the Third Edition:

- New chapters on strategic planning and campaign management, research and measurement and CSR and community relations

- Greatly expanded coverage of key areas: internal communication, leadership and change Communication, issues management, crisis communication and corporate branding

- Other topics to receive new coverage include: public affairs, social media, internal branding and issues of globalization.

- New and up-to-date international case studies, including new full-length case studies and vignettes included throughout the chapters.

- Further reading and new questions-for-reflection will provide the reader with a means to challenge and further their understanding of each of the topics in the book.

- Online teaching material for lecturers and students including: instructors manual, PowerPoint slides and new international case studies of varied length, SAGE Online journal readings, videos, online glossary and web links

Praise for the Second Edition:

"This is a must-have reference book for Chief Executives, Finance Directors, Corporate Communicators and Non-executive Directors in this "involve me" era of stakeholder engagement and corporate communications. How I wish I had had this book on my desk as a Chief Reputation Officer!" - Mary Jo Jacobi, Former Chief Reputation Officer of HSBC Holdings, Lehman Brothers and Royal Dutch Shell

'This is a comprehensive and scholarly analysis of corporate communications. It will offer students and practitioners alike a considerable aid to study and understanding which will stand the test of time in a fast changing business' - Ian Wright, Corporate Relations Director, Diageo



Résumé
Annie Proulx's highly acclaimed, international bestseller and Pulitzer Prize-winning novel.

Contenu

PART ONE: INTRODUCTION TO CORPORATE COMMUNICATION Defining Corporate Communication Corporate Communication in Contemporary Organizations PART TWO: CONCEPTUAL FOUNDATIONS Stakeholder Management and Communication Corporate Identity, Branding and Corporate Reputation PART THREE: CORPORATE COMMUNICATION IN PRACTICE Communication Strategy Messages and Campaign Management Research and Measurement PART FOUR: SPECIALIST AREAS IN CORPORATE COMMUNICATION Media Relations Internal Communication Issues Management Crisis Communication PART FIVE: NEW DEVELOPMENTS IN CORPORATE COMMUNICATION Leadership and Change Communication CSR and Community Relations

Informations sur le produit

Titre: The Shipping News
Auteur:
Code EAN: 9781857022421
ISBN: 978-1-85702-242-1
Format: Couverture cartonnée
Genre: Correspondance et biographies
nombre de pages: 371
Poids: 272g
Taille: H200mm x B200mm
Année: 1994

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