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How to Get into Marketing & PR

  • Couverture cartonnée
  • 224 Nombre de pages
You are attracted to a career in Marketing or in Public Relations, but wonder how to: - understand the range of jobs within the in... Lire la suite
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Description

Résumé
You are attracted to a career in Marketing or in Public Relations, but wonder how to: - understand the range of jobs within the industry - how to stand out from the crowd. From Accountant and Advertising Account Executive to Viral Marketer and Webmaster, Annie Gurton explains every role in the business, together with many more in related industries. Complete with factual information on such vital matters as salaries and hours of work together with full explanations of the jargon used in business, this book provides a full explanation of the skills required and the steps to take to succeed in a highly competitive industry.

Contenu
Covers a multitude of Marketing and PR job titles

Informations sur le produit

Titre: How to Get into Marketing & PR
Auteur:
Code EAN: 9780826467140
ISBN: 978-0-8264-6714-0
Format: Couverture cartonnée
Editeur: Cengage Learning EMEA
Genre: Publicité et marketing
nombre de pages: 224
Poids: 300g
Taille: H228mm x B154mm x T15mm
Année: 2003

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