Bienvenue chez nous!
Logo Ex Libris

Creating a consumer-driven business model for the cruise line industry

  • Couverture cartonnée
  • 152 Nombre de pages
(0) Donner la première évaluation
Évaluations
(0)
(0)
(0)
(0)
(0)
Afficher toutes les évaluations
The purpose of this study is to figure out a new kind of a cruise line business model that can be used by cruise line organization... Lire la suite
CHF 75.00
Impression sur demande - l'exemplaire sera recherché pour vous.

Description

The purpose of this study is to figure out a new kind of a cruise line business model that can be used by cruise line organizations in their business planning processes. The objective is to find out general frameworks and theories from the literature that could be applied to the empirical part of the study. Mainly, the goal is to examine tourism growth, current cruise line business, consumer behavior and service industry in order to form this business model especially for Royal Caribbean Cruise Lines Ltd. (RCCL). One of the most significant things is to examine people's requirements and needs towards tourism, cruise lines and service industry, since they reflect to the business planning and strategy making that eventually lead to competitive advantages in the markets. China and Russia are taken as case country examples, so the model developed through the literature part of the study is used, generating specific results and proposed business models for these countries. The study is consumer-driven since it takes the cultural factors into account together with general patterns in those markets.

Auteur

Anni Ahola has obtained her MSc degree in Economics and Business Administration in 2012. She has worked in various consumer-oriented tasks as well as gained international experience through travelling and studying abroad. Now she is planning to start a career in developing business models and strategy in international business.

Informations sur le produit

Titre: Creating a consumer-driven business model for the cruise line industry
Auteur:
Code EAN: 9783845403267
ISBN: 978-3-8454-0326-7
Format: Couverture cartonnée
Genre: Economie
nombre de pages: 152
Poids: 218g
Taille: H8mm x B220mm x T150mm
Parution: 01.03.2012
Année: 2012
Auflage: Aufl.

Évaluations

Vue d’ensemble

Mes évaluations

Évaluez cet article