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Whoever Tells the Best Story Wins

  • Livre Relié
  • 240 Nombre de pages
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Annette Simmons is a keynote speaker, expert storyteller, and president of Group Process Consulting. Texte du rabat Stories have ... Lire la suite
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Description

Auteur

Annette Simmons is a keynote speaker, expert storyteller, and president of Group Process Consulting.



Texte du rabat

Stories have tremendous power. They can persuade, promote empathy, and provoke action. Better than any other communication tool, stories explain who you are,what you want...and why it matters. In presentations, department meetings, over lunch - any place you make a case for new customers, more business, or your next bigidea - you'll have greater impact if you have a compelling story to relate.

Whoever Tells the Best Story Wins will teach you to narrate personal experiences as well as borrowed stories in a way that demonstrates authenticity, builds emotional connections, inspires perseverance, and stimulates the imagination. Fully updated and morepractical than ever, the second edition reveals how to use storytelling to:

  • Capture attention
  • Motivate listeners
  • Gain trust
  • Strengthen your argument
  • Sway decisions
  • Demonstrate authenticity and encourage transparency
  • Spark innovation
  • Manage uncertainty

Complete with examples, a proven storytelling process and techniques, innovative applications, and a new appendix on teaching storytelling, Whoever Tells the Best Story Wins hands you the tools you need to get your message across - and connect successfully with any audience.



Résumé
Reveals how to use storytelling to capture attention; motivate listeners; gain trust; strengthen your argument; sway decisions; demonstrate authenticity and encourage transparency; spark innovation; and manage uncertainty. This book provides the tools you need to get your message across - and connect successfully with any audience.

Contenu

Contents

Introduction

Part One: THINKING IN STORY

Chapter 1: Story Thinking

Chapter 2: Story is Experience Reconstituted

Chapter 3: Learning to Tell Stories

Chapter 4: It's All Storytelling

Part Two: FINDING STORIES TO TELL

Chapter 5: Who-I-Am Stories

Chapter 6: Why-I-Am-Here Stories

Chapter 7: Teaching Stories

Chapter 8: Vision Stories

Chapter 9: Value-in-Action Stories

Chapter 10: I-Know-What-You-Are-Thinking Stories

Part Three: PERFECTING THE CRAFT

Chapter 11: Sensory Details Make Stories Experiential

Chapter 12: The Gift of Brevity

Chapter 13: Storytelling by Committee

Chapter 14: Point of View

Chapter 15: Story Listening

Chapter 16: Borrowing Genius

Appendix: Teaching Storytelling

Index

Informations sur le produit

Titre: Whoever Tells the Best Story Wins
Auteur:
Code EAN: 9780814449134
ISBN: 978-0-8144-4913-4
Format: Livre Relié
Editeur: Harper Collins (US)
Genre: Management
nombre de pages: 240
Poids: 454g
Taille: H236mm x B160mm x T23mm
Parution: 20.05.2015
Année: 2015
Auflage: 2. A.

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