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The Five Faces of Genius: Creative Thinking Styles to Succeed at Work

  • Couverture cartonnée
  • 208 Nombre de pages
Annette Moser-Wellman is the president of Firemark, Inc., a consulting and marketing firm whose clients include Coca-Cola, Kraft ... Lire la suite
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Auteur

Annette Moser-Wellman is the president of Firemark, Inc., a consulting and marketing firm whose clients include Coca-Cola, Kraft Foods, and Hewlett Packard. She is a former director and vice president of Leo Burnett Advertising and is a contributing writer for Brandweek magazine. She lives on Bainbridge Island, Washington.



Texte du rabat

What do Wolfgang Amadeus Mozart, Leonardo da Vinci, and Ray Kroc, the man who created the McDonald's franchise enterprise, have in common? They have all mastered the skills of creative genius-essential tools in today's business climate.

Having researched the lives and techniques of past and present geniuses for this inspiring and provocative new handbook, Annette Moser-Wellman helps workers at all levels build and refine their working styles. These qualities of creativity-drawn from the the realms of art, science, as well as business-make up the five distinct "faces":

  • Seer-the power to image
  • Observer-the power to notice details
  • Alchemist-the power to make connections
  • Fool-the power to celebrate weakness
  • Sage-the power to simplify


    Moser-Wellman shows how we can utilize these creative thinking strategies and flourish in the workplace.
  • Informations sur le produit

    Titre: The Five Faces of Genius: Creative Thinking Styles to Succeed at Work
    Auteur:
    Code EAN: 9780142000359
    ISBN: 978-0-14-200035-9
    Format: Couverture cartonnée
    Editeur: Penguin Group
    Genre: Généralités et lexiques
    nombre de pages: 208
    Poids: 204g
    Taille: H211mm x B137mm x T15mm
    Année: 2002

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