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Leading Open Innovation

  • Livre Relié
  • 328 Nombre de pages
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Anne Sigismund Huff is Professor and Director of Research Development at the National University of Ireland, Maynooth. Kathrin M.... Lire la suite
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Auteur

Anne Sigismund Huff is Professor and Director of Research Development at the National University of Ireland, Maynooth. Kathrin M. Möslein is Professor of Information Systems and Research Dean at the School of Business and Economics at the University of ErlangenñNuremberg. Ralf Reichwald is Professor of Management at HHL Leipzig Graduate School of Management and TUM Emeritus of Excellence at the Technische Universität München.



Texte du rabat

In today s competitive globalized market, firms are increasingly reaching beyond conventional internal methods of research and development to use ideas developed through processes of open innovation (OI). Organizations including Siemens, Nokia, Wikipedia, Hyve, and innosabi may launch elaborate OI initiatives, actively seeking partners to help them innovate in specific areas. Individuals affiliated by common interests rather than institutional ties use OI to develop new products, services, and solutions to meet unmet needs.

Informations sur le produit

Titre: Leading Open Innovation
Auteur:
Code EAN: 9780262018494
ISBN: 0262018497
Format: Livre Relié
Genre: Management
nombre de pages: 328
Poids: 798g
Taille: H236mm x B210mm x T32mm
Année: 2013

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