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Advertising and Consumer Citizenship: Gender, Images and Rights

  • Couverture cartonnée
  • 192 Nombre de pages
Texte du rabat It is commonly accepted that we live in a society increasingly dominated by consumerism, where what we are is expre... Lire la suite
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Description

Texte du rabat

It is commonly accepted that we live in a society increasingly dominated by consumerism, where what we are is expressed by what we buy, and that advertising is one of the primary means through which we absorb these meanings. In this exciting and provocative study, Anne Cronin uses a close analysis of a variety of print advertising to highlight gender's organising function in the contemporary culture of the image and to explore the articulation between the sexed, classed and racialised construction of the consumer which advertising creates and the figure of the citizen produced by contemporary political discourses of identity and belonging across Europe.

Résumé
Using a variety of print advertisements, this exciting and provocative study explores how the consumer is created in terms of sex, race and class. Essential reading for all those interested in issues of consumption, citizenship and gender.

Contenu

The individual, the citizen and the consumer; advertising knowledges; advertising, texts and textual strategies; branding vision - advertising, time and privilege; female visions - advertising, women and narrative; visual epistemologies and new consumer rights.

Informations sur le produit

Titre: Advertising and Consumer Citizenship: Gender, Images and Rights
Auteur:
Code EAN: 9780415223249
ISBN: 978-0-415-22324-9
Format: Couverture cartonnée
Editeur: Routledge Chapman Hall
Genre: Sociologie
nombre de pages: 192
Poids: 254g
Taille: H234mm x B157mm x T10mm
Année: 2000

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