E-Business@Print

The internet has opened up exciting new opportunities for print media companies, enabling information to be processed for both paper and online output. It also offers new possibilities for print media companies to work increasingly closely with customers and production partners. The author provides a comprehensive overview of the new services now available and the new processes that the internet enables. The reader is systematically guided through the various specialist terms, and numerous examples are used to illustrate possible applications. The book offers practical support when deciding which applications promise the greatest benefit for the reader's specific circumstances.

Broad review of integration and interconnectedness in the graphic arts industry: process optimization , new services, decision support An indispensible guide for business executives in the graphic arts industry Includes supplementary material: sn.pub/extras

Auteur
Prof. Dr. Anne König lehrt an der Technischen Fachhochschule Berlin am Fachbereich Wirtschafts- und Gesellschaftswissenschaften Unternehmenskommunikation. Außerdem hat sie die Niederlassung Berlin der Infoman AG aufgebaut.

Contenu
Introduction.- New Products and Services.- Process Efficiency through Customer Integration.- Data Format Standards.- PDF/X-3.- JDF.- XML.- Process Efficiency through Self Service: Self-Directed Customers.- Online Calculation.- Placing Orders Online.- Remote Preflight.- Web Printing.- Order Tracking.- Archiving Orders and Offerings.- Stock Reporting Systems.- Online Ordering Systems.- Process Efficiency within Cooperations.- Customers as Co-Producers.- Changes and Releases.- Online Editing Systems.- Remote Proofing.- Electronic Business for Purchasers.- Online Market Places.- Order Management Systems.- Electronic Business for Printers.- Marketing and Distribution.- Procurement.- Conclusion.- Glossary.- Index.