Bienvenue chez nous!
Logo Ex Libris

Strategy and Success Factors of Business Schools

  • Couverture cartonnée
  • 262 Nombre de pages
(0) Donner la première évaluation
Évaluations
(0)
(0)
(0)
(0)
(0)
Afficher toutes les évaluations
Anne Kathrin Adam conducts several empirical analyses to gain insights into the characteristics of institutional goals and strateg... Lire la suite
CHF 109.00
Habituellement expédié sous 3 à 4 jours ouvrés.

Description

Anne Kathrin Adam conducts several empirical analyses to gain insights into the characteristics of institutional goals and strategy as well as the relationship between goals, strategy, and factors of success of business schools. The author gives an overview of the content of mission statements, strategic profiles of 521 U.S. AACSB-accredited business schools, and the importance of various factors of influence on selected dimensions of market success. Her findings stress the importance of setting a clear strategic focus.

Auteur
Dr. Anne Kathrin Adam holds a doctoral degree from Johannes Gutenberg-University, Mainz, Germany. She is now a member of the management of the IBA, University of Cooperative Education, Darmstadt, Germany.

Contenu
The Market for Higher Education.- Assessing Institutional Success in Higher Education.- Mission Statements in Higher Education.- Strategic Groups in Higher Business Education.- Evaluating Success in Higher Business Education.

Informations sur le produit

Titre: Strategy and Success Factors of Business Schools
Auteur:
Code EAN: 9783658145187
ISBN: 978-3-658-14518-7
Format: Couverture cartonnée
Genre: Economie
nombre de pages: 262
Poids: 371g
Taille: H15mm x B210mm x T148mm
Année: 2016
Auflage: 1st ed. 2016

Évaluations

Vue d’ensemble

Mes évaluations

Évaluez cet article