Simply Significant

Auteur

Author Anne K. Chinoda is the President and CEO of Florida's Blood Centers (FBC), the largest blood banking service provider in Florida and the fourth largest in the United States. Chinoda leads over 1,000 employees at 50 fixed blood banks, 9 processing /distribution centers and 53 mobile units throughout Florida to provide, as she says, ""the right blood to the right person in the right place at the right time."" She has fostered unique partnership with world renowned research organizations like Burnham Institute and Scripps Research Institute in an effort to promote economic and scientific development. An international leader in blood banking and the life science and bio-tech industries, Chinoda has been recognized twice by the Orlando Business Journal as ""Executive of the Year."" She is also a highly sought after speaker and presenter on business, leadership and service issues worldwide.

Texte du rabat

So much of what we observe in the scandals and failures of leaders today comes down to their choices in favor of success over significance. We have reached a tipping point regarding the foundational beliefs and the degree of acceptable unethical behavior we endure from our leaders. It is essential to instill a belief system which recognizes that in every act, no matter how small, leaders set a course for how ethical behavior will be nurtured within themselves and in their organization. That is an ultimate truth we can all believe in. ""There must be a paradigm shift for leadership based on significance."" With ""significance"" as a calling for a new breed of leaders, we can reverse this condition and advance a new, more ethical pattern of behavior for leaders in business and civic endeavors. It is time to rediscover honor, ethics and morals in the development of our leaders, and to make these qualities as central to their training as finance or business strategy. If society is to evolve in the direction of significance, we must usher in a paradigm shift: a redefinition of what it means to be successful. In Simply Significant, author Anne K. Chinoda recognizes this paradigm shift will not be easy, noting ""It isn't enough to penalize and arrest and condemn; that's like killing the patient with chemotherapy."" She gives readers a number of examples, stories, historical references and anecdotes that illustrate the meaning of ""significance"" while sharing several tools, exercises and tests to help readers examine their own ""significance."" Finally, at the center of the book is the primary foundation on which it is built: the Seven Keys to Unlocking your Significance.