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Strategic Public Relations Leadership

  • Couverture cartonnée
  • 164 Nombre de pages
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Klappentext Public relations requires professionals to be able to clearly articulate and demonstrate their own contribution to org... Lire la suite
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Description

Klappentext Public relations requires professionals to be able to clearly articulate and demonstrate their own contribution to organisational effectiveness. This textbook provides aspiring public relations professionals with a framework to do this, as well as a checklist of essential capabilities which they must acquire and exhibit. Zusammenfassung Public relations requires professionals to be able to clearly articulate and demonstrate their own contribution to organisational effectiveness. This textbook provides aspiring public relations professionals with a framework to do this, as well as a checklist of essential capabilities which they must acquire and exhibit.

Auteur

Anne Gregory is Professor of Public Relations and Pro-Vice Chancellor at Leeds Metropolitan University, UK Paul Willis is Director of the Centre for Public Relations Studies at the Leeds Metropolitan University, UK. Formerly, he was Managing Director of Ptarmigan Consultants, whose clients included Asda, Mini, BT, Proctor & Gamble, the Football Association and the NHS



Contenu

1. Introduction 2. A Public Relations View of the Organization 3. The CEO Perspective 4. Keeping the Organization in Balance: A Strategic View of Public Relations 5. Making it Real 6. Contextual Intelligence 7. Ethics 8. Values 9. Behaviours 10. Planning 11. Catalyst 12. Technician 13. The Internal Educator 14. A Consultancy Mindset 15. Leadership 16. Public Relations at the Edge

Informations sur le produit

Titre: Strategic Public Relations Leadership
Auteur:
Code EAN: 9780415667951
ISBN: 978-0-415-66795-1
Format: Couverture cartonnée
Editeur: Taylor & Francis Ltd
Genre: Musique
nombre de pages: 164
Poids: 280g
Taille: H232mm x B157mm x T9mm
Année: 2013

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