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Demons of Domesticity

  • Livre Relié
  • 370 Nombre de pages
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Informationen zum Autor Anne Clendinning, Nipissing University, Canada. Zusammenfassung Demons of Domesticity offers a social hist... Lire la suite
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Description

Informationen zum Autor Anne Clendinning, Nipissing University, Canada. Zusammenfassung Demons of Domesticity offers a social history of the English gas industry from the 1880s to the late 1930s, with an emphasis on the corporations that served London and the Home Counties. It documents the hitherto unexamined role that women played in the development of the industry by considering two major interlocking themes: the expansion of sales occupations for women in the English gas industry, and the parallel growth and diversification of the industry's marketing strategies. During the late-nineteenth century, the home became the focal point for a number of debates concerning female employment and gender roles. As an increasing number of labour saving domestic devices came onto the market women found themselves targeted by manufacturing companies and utility suppliers, both as consumers and advocates. Foremost among these companies were representatives of the gas industry who actively addressed domestic issues. As the promoters, purveyors and consumers of domestic technology, Demons of Domesticity suggests that English female employees and consumers were not the hapless dupes of corporate marketing, but instead had clear ideas about how domestic technology could and should be used to reconfigure the public and private spaces of work and home. Inhaltsverzeichnis Contents: List of figures; General editor's preface; Acknowledgements; List of abbreviations; Introduction; The Victorian kitchen revolutionised; Exhibitions and the spectacle of selling; Lady demons and 'well-dressed men': gender and sales in the Edwardian gas industry; 'Keep the gas fires burning!': war and reconstruction; Marketing modernity: gas versus electricity between the wars; 'A women's industry': demonstrations of difference and equality; Conclusion; Biography; Index.

Auteur
Anne Clendinning, Nipissing University, Canada.

Résumé
Demons of Domesticity offers a social history of the English gas industry from the 1880s to the late 1930s, with an emphasis on the corporations that served London and the Home Counties. It documents the hitherto unexamined role that women played in the development of the industry by considering two major interlocking themes: the expansion of sales occupations for women in the English gas industry, and the parallel growth and diversification of the industry's marketing strategies. During the late-nineteenth century, the home became the focal point for a number of debates concerning female employment and gender roles. As an increasing number of labour saving domestic devices came onto the market women found themselves targeted by manufacturing companies and utility suppliers, both as consumers and advocates. Foremost among these companies were representatives of the gas industry who actively addressed domestic issues. As the promoters, purveyors and consumers of domestic technology, Demons of Domesticity suggests that English female employees and consumers were not the hapless dupes of corporate marketing, but instead had clear ideas about how domestic technology could and should be used to reconfigure the public and private spaces of work and home.

Contenu
Contents: List of figures; General editor's preface; Acknowledgements; List of abbreviations; Introduction; The Victorian kitchen revolutionised; Exhibitions and the spectacle of selling; Lady demons and 'well-dressed men': gender and sales in the Edwardian gas industry; 'Keep the gas fires burning!': war and reconstruction; Marketing modernity: gas versus electricity between the wars; 'A women's industry': demonstrations of difference and equality; Conclusion; Biography; Index.

Informations sur le produit

Titre: Demons of Domesticity
Sous-titre: Women and the English Gas Industry, 18891939
Auteur:
Code EAN: 9780754606925
ISBN: 978-0-7546-0692-5
Format: Livre Relié
Editeur: Taylor and Francis
Genre: Histoire
nombre de pages: 370
Poids: 692g
Taille: H234mm x B156mm
Année: 2004

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