Magnetic: The Art and Science of Engagement

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By Anne Bergeron and Beth Tuttle

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In Magnetic: The Art and Science of Engagement, authors Anne Bergeron and Beth Tuttle analyze six U.S. museums that embraced a shift in philosophy and set a course of stakeholder, audience, and community engagement. Their "magnetic" quality provides a model for all types of organizations--from corporations to nonprofits--that want to maximize engag

Résumé
Looks at socalled magnetic organizations, namely ones that combine a powerful internal alignment with a compelling vision so that they are able to attract critical resources, such as talented and committed employees, loyal audiences, engaged donors, and the financial capital required to sustain programmatic excellence and growth.