This book explores that in order to survive in the current dynamic and changing business environment, individuals need to analyse and ideate. This book provides analysis on this process involving investigating how and why changes take place and what they mean for society. This book takes into account altering environmental conditions that influence business strategy. Further, to do a proper analysis takes time and skill thus it is important to know what resources and expertise is required.
This book shows that the ideation process involves more creativity in terms of thinking outside the box. This involves new thought processes about emerging technological change that will influence business directions. This book states that ideation is a process that requires some degree of flexibility as market circumstances mean constant innovation is required.

Examines the process of analysis and ideation within a business context Combines the use of entrepreneurial and creativity thinking Utilises emerging environmental conditions to analyse industry segments

Autorentext

Vanessa Ratten is an Associate Professor of Entrepreneurship and Innovation at La Trobe University, Melbourne, Australia. She received her PhD from the University of Queensland, and has authored and edited over 30 books. She has more than twenty years university teaching experience and has taught a range of subjects including corporate venturing, innovation management and entrepreneurial business planning.

Inhalt

1. The role of entrepreneurship in society.- 2. Corporate entrepreneurship.- 3. Social forms of entrepreneurship.- 4. Stakeholders in entrepreneurial business ventures.- 5. Entrepreneurial marketing.- 6. Sustainability initiatives in entrepreneurship.- 7. Entrepreneurial leadership.- 8. Analysing innovation.- 9. Creativity and ideation.- 10. Entrepreneurial ecosystems.