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A Product Manager's Cookbook

  • Kartonierter Einband
  • 56 Seiten
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A Product Manager's Cookbook, is the excellent guide for strategic and technical product managers who aspire to be highly eff... Weiterlesen
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A Product Manager's Cookbook, is the excellent guide for strategic and technical product managers who aspire to be highly effective. The key themes address pragmatic solutions to challenges and issues in becoming an effective product manager. The book shows methods to defining the right product requirements, implementing process efficiency in order to save cost, and optimize resources, and achieving high level of collaboration within the team as well as with internal and external partners. With reading A Product Manager's Cookbook, you will gain 30 tips, techniques, and great insights into how to achieve success as a product manager. The tips and checklists facilitates the daily product manager's life.

Laubner, Ulrike Ulrike Laubner, born in 1971, has studied clothing technology, economics, and marketing. For over 20 years, her focus has been on developing innovations and improving existing products in the product portfolio. What innovations can be made? What makes a customer buy a product? How can existing products become more profitable? As a product manager, she focuses on the benefits to customers. As an engineer, she seeks continuous improvements in product development, which makes for satisfied customers, improved quality, greater profits, and reliable processes. She believes that company success and enjoyable work are equally important. Passionate about product management, Ulrike Laubner founded her own company in 2011. Today, as the owner of Corimbus GmbH, she advises companies on product management and on market introductions for new products. She is Nr.1 trainer for product management on the "Open Product Management Workflow" in Switzerland. As an author of many articles on the subject, lecturer and speaker she spreads the word about the importance of product managements and supports with easy tools.


Titel: A Product Manager's Cookbook
Untertitel: 30 recipes for relishing your daily life as a product manager
EAN: 9783744802093
ISBN: 978-3-7448-0209-3
Format: Kartonierter Einband
Genre: Wirtschaft
Anzahl Seiten: 56
Gewicht: 94g
Größe: H3mm x B210mm x T148mm
Jahr: 2017
Auflage: 2. Aufl.



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