This book provides a comprehensive overview of corporate social responsibility (CSR) and its practical applications. In addition to the structured procedure with definitions and CSR approaches, functions within the value chain are described in comprehensive manner with reference to business practice. Business trends in special sectors such as innovation management and hospitality management are also covered. Numerous practical examples and country-specific recommendations for decisions in practical situations are also offered.

Provides an overview of CSR theories and related concepts Describes CSR applications in relation to value chain functions Features practical examples and country-specific recommendations

Autorentext

Tracy Dathe works as professor for business management at Macromedia University for Media and Communication Management in Berlin, Germany. She is an experienced expert in financial management and business intelligence, with previous experience as business executive in the automotive industry in Germany.

René Dathe is a specialized chemistry engineer in a multinational pharmaceutical company, who later became a business executive after the complete of a doctorate study in business administration in the U.K. Through his experience in international project management, he also became an expert sustainability management and in intercultural communication and coordinates a business forum for the Asian region. Isabel Dathe studies currently sustainable management at Technical University Berlin after a 3-year excursion into the Berlin media industry. The young academic advocates sustainability and social justice already since her service in the student council in high-school. Today, she vows to represent the interests of the next generation with her well-founded contribution to activism.

Marc Helmold is a Professor at the iubh International University (IUBH), Berlin Campus, Germany. He teaches Bachelor, Master and M.B.A. students in lean management, (total) revenue management, negotiations in the international context, performance management, supply management, general management, strategic management and supply chain management. Prior to this position, he had several top management positions in automotive and railway companies. In parallel, he owns the consultancy MaHeLeanCon and supports international transactions and market entry strategies.

Inhalt
Chapter 1. CSR as Part of the Corporate Strategy. Chapter 2. Sustainability Management and social Responsibility in the Value Chain. Chapter 3. CSR in Procurement. Chapter 4. CSR in Operations Management.- Chapter 5. CSR in Marketing Management.- Chapter 6. Innovation Management.- Chapter 7. Ethical Theories.- Chapter 8. Corporate Social Responsibility (CSR) and Ethical Management.- Chapter 9. Corporate Social Responsibility (CSR) vs. Environmental Social Governance (ESG).- Chapter 10. Stakeholder der CSR.- Chapter 11. The state and civil society. - Chapter 12. Shareholders.- Chapter 13. Consumers.- Chapter 14. Suppliers and Competitors.- Chapter 15. Employees.