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Structure and Dynamics of the German Mittelstand

  • Kartonierter Einband
  • 240 Seiten
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A comprehensive perspective on the German Mittelstand is provided. The authors do not only consider internal management aspects of... Weiterlesen
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Beschreibung

A comprehensive perspective on the German Mittelstand is provided. The authors do not only consider internal management aspects of these companies but also their societal environment. Therefore, four of the nine chapters in the first part of the book are related to the environment of the German Mittelstand while five chapters compiled in the second part focus on different management aspects of Mittelstand companies. Among the topics addressed are organization, marketing management, supply chain and innovation management, and financial management in the Mittelstand.
The authors take diverse approaches to studying Mittelstand companies. This book contains mostly qualitative papers, survey-based papers as well as papers based on case studies.

Coming from several disciplines of business administration the authors of this book systematically explore a wide range of issues concerning the German Mittelstand. The book is written so that the reader can gain a multi-dimensional and comprehensive understanding of major issues related to the German Mittelstand.

Inhalt
The Environment of the German Mittelstand: M. Frenkel, R. Fendel: How Important is the Mittelstand for the German Economy?- M. Lieb: Legal Organizational Forms of Mittelstand Companies.- A.-F. Jacob, O. Schween: Public Support for the German Mittelstand.- N. Bartelt, A.-F. Jacob: Venture Capital as one Solution for the German Capital Structure Problem of the Mittelstand.- Management of Mittelstand Companies: H. Albach: Medium-sized Firms in Germany - A Perspective on their Strategic Orientation.- J. Weber, U. Schäffer: Management and Organization in the German Mittelstand.- C. Homburg, J.T. Karlshaus, A. Zeipel: Marketing in the German Mittelstand.- A. Huchzermeier, S. Kummer: Integrated Supply Chain and Innovation Management in the German Mittelstand.- G. Dufey, U. Hommel: Financing in the German Mittelstand.

Produktinformationen

Titel: Structure and Dynamics of the German Mittelstand
Untertitel: Ed. by WHU Koblenz, Otto Beisheim Graduate School of Management
Editor:
EAN: 9783790811650
ISBN: 3790811653
Format: Kartonierter Einband
Herausgeber: Physica-Verlag HD
Genre: Management
Anzahl Seiten: 240
Gewicht: 371g
Größe: H235mm x B155mm x T13mm
Jahr: 1998
Auflage: 1999

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