Radio

Informationen zum Autor With a broadcast career spanning more than 40 years, Steve has competed succesfully in all music formats from Country to Urban, Easy Listening to Rock, MOR to Classical, and at some of America's most prestigious radio stations including: WNBC, WNEW, WHN, WYNY, and CBS Radio in New York as well as WDAE, Tampa; WIRE, WGEE and WIFE, Indianapolis: KNBR, San Francisco; WPEN and KYW, Philadelphia. In recent years, programming WPTR-WROW, Albany; KKYX and KTSA, San Antionio as well as WING, Dayton, all rising to significant market status. As a writer, Steve has been Radio Editor for Radio Ink Magazine and most recently, was instrumental in the development and launch of several music formats for Sirius Satellite Radio. Klappentext First Published in 2005. Routledge is an imprint of Taylor & Francis, an informa company. Zusammenfassung Suitable for those interested in a career in radio, this guide shares trade secrets and industry know-how. It includes practical advice regarding: radio as a career; programming; relationships with listeners; branding, marketing, and advertising the radio station; research; practical information about management policies; and, radio realities. Inhaltsverzeichnis Introduction; The Listeners; Basic Radio Realities; Radio as a Career; The Music and the Talk; Research; Branding and Marketing; Promotions; The Station's Personnel; Other Radio Media; Wrap-Up.

Klappentext

First Published in 2005. Routledge is an imprint of Taylor & Francis, an informa company.

Zusammenfassung
Suitable for those interested in a career in radio, this guide shares trade secrets and industry know-how. It includes practical advice regarding: radio as a career; programming; relationships with listeners; branding, marketing, and advertising the radio station; research; practical information about management policies; and, radio realities.

Inhalt

Introduction; The Listeners; Basic Radio Realities; Radio as a Career; The Music and the Talk; Research; Branding and Marketing; Promotions; The Station's Personnel; Other Radio Media; Wrap-Up.