Semiotic Approaches to Cultural Interactions

This volume offers an interdisciplinary perspective on contemporary semiotic theory, focusing on diverse areas such as popular culture, including literary texts, films, advertisements, political discourse, and newspaper headlines, thereby highlighting the evolution of meaning construction and the formation of social and narrative identities.

Multimodal meaning construction, a key concept within the field of semiotics, has been the subject of extensive research, contributing to the development of various theoretical and analytical frameworks. Privileging an eclectic approach, the volume investigates the rewriting and deconstruction of cultural narratives, focusing on the dynamic interplay between stability and instability in both image and text. Crossing cultural and ideological boundaries fosters exposure to diverse ways of thinking, necessitating the reimagining of cultural heritage. This process aims to cultivate a new awareness that challenges stereotypical beliefs, images, and traces, leading to a more nuanced understanding of identity. Visual and textual representations, in this context, play a crucial role in resisting oppression or opposition and promoting alternative forms of knowledge. Therefore, the contributions to this volume encourage researchers to explore the complex cultural tensions between continuity and rupture, offering new insights into human experience.

Autorentext

Maria-Ionela Neagu is Associate Professor at The Philology Department, The Faculty of Letters and Sciences, Petroleum-Gas University of Ploiesti. Her major research and teaching interests are in the fields of English Linguistics, Critical Discourse Analysis, Argumentation Theory, Cognitive Semantics, Applied Linguistics, and ELT Methodology. She has published widely in reputed academic journals and volumes of national and international conferences.

Maria-Crina Her eg is Associate Professor at 1 Decembrie 1918 University of Alba Iulia, Faculty of History, Letters and Educational Sciences where she teaches courses in Business English, Terminology, Corpus linguistics and ESP. Her research areas are clustered around the fields of Terminology, Business English, CMT, ESP, Corpus linguistics. She has authored papers on these topics and has delivered presentations in national and international conferences.