Winning at New Products, 5th Edition

Informationen zum Autor Dr. Robert G. Cooper is ISBM Distinguished Research Fellow at Pennsylvania State University and Professor Emeritus at McMaster University in Canada. The author of several books, he is a fellow of the Product Development and Management Association since 1999. Klappentext A fully updated edition of the classic business reference book on product development from a world renowned innovation management scholarA fully updated edition of the classic business reference book on product development from a world renowned innovation management scholar Zusammenfassung A fully updated edition of the classic business reference book on product development from a world renowned innovation management scholar

Vorwort
A fully updated edition of the classic business reference book on product development from a world renowned innovation management scholar

Autorentext

Dr. Robert G. Cooper is ISBM Distinguished Research Fellow at Pennsylvania State University and Professor Emeritus at McMaster University in Canada. The author of several books, he is a fellow of the Product Development and Management Association since 1999.

Klappentext

Title page verso also states "First edition."