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Intercultural Service Encounters

  • Fester Einband
  • 112 Seiten
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This book investigates intercultural service encounters (ICSEs) in light of the rapidly globalizing world economy, examining the e... Weiterlesen
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Beschreibung

This book investigates intercultural service encounters (ICSEs) in light of the rapidly globalizing world economy, examining the extant literature on the topic and identifying areas which require further exploration. With a focus on intercultural communication and competence, the author analyses diverse conceptual frameworks, providing theoretical models and practical initiatives for those working within the services marketing industry. An excellent resource for anyone interested in how culture shapes customer and employee expectations and perceptions, this book addresses the potential implications and limitations of future models.



Autorentext

Piyush Sharma is Professor of marketing at Curtin University, Australia. With over 30 years of experience in industry and academia, his research covers services and international marketing, cross-cultural consumer behaviour, self-regulation, marketing strategy and marketing-finance interface. Piyush serves in editorial roles for many major international marketing journals.



Inhalt


Produktinformationen

Titel: Intercultural Service Encounters
Untertitel: Cross-cultural Interactions and Service Quality
Autor:
EAN: 9783319919409
ISBN: 3319919407
Format: Fester Einband
Herausgeber: Springer International Publishing
Genre: Management
Anzahl Seiten: 112
Gewicht: 268g
Größe: H216mm x B153mm x T11mm
Jahr: 2018
Auflage: 1st ed. 2019