This new handbook takes the broadest possible view of typography, defining it as ''design for reading''. It considers all kinds of reading matter and visual communication systems; digital, environmental, printed, and produced by hand. By offering a rich collection of texts that are genuinely international in authorship and in scope, it seeks to rebalance the Western bias of so many books on the subject. It gives space to new voices and emerging standpoints about the global nature of design, the needs of particular communities of readers, and about the need for inclusivity and historical understanding in design practice and research. Thirty-seven chapters by forty-three contributors show the interdisciplinary range of research in typography today, exemplifying the relationship between history, theory, and practice that is at the heart of the discipline. They feature over 500 illustrations, mostly in colour, and full bibliographic references. Topics include: Typography and sociolinguistics Frameworks for considering scripts and multilingual documents Historical and contemporary Arabic-script typographic practice Designing fonts for marginalized communities in Asia, Africa, and North America The earliest movable type in China in the tenth century Understanding Japanese and Korean typography Approaches to legibility Western influence on the typography of indigenous writing systems Political and technological factors that shape typography Experimental and commercial publishing contexts The type design industry today Typography in the environment

Autorentext
Paul Luna is an Emeritus Professor at the University of Reading, UK and co-editor of the Department of Typography & Graphic Communication's publication Typography Papers. He is the author of Typography: A Very Short Introduction (2018). His research interest is in the design of complex texts. He designed the last two editions of the Shorter Oxford English Dictionary and has written on the relationship between typography and lexicography, including a study of the typography of Samuel Johnson's Dictionary. Fiona Ross is Professor in Type Design at the University of Reading, UK. She lectures in type design with specific reference to Arabic, South Asian and Thai writing systems on the MA Typeface Design and MRes Typeface design pathways in MA Communication Design. She teaches components of the Research Methods module for all postgraduates and is the Principal Investigator of the Leverhulme-funded research project Women in Type: a social history of women's role in type drawing offices, 1910-1990.Aaris Sherin is faculty at St. John's University, New York, USA where she teaches typography and advanced projects. She is the author of Sustainable Thinking (Bloomsbury, 2017) and Introduction to Graphic Design (Bloomsbury, 2017) and has also served as editor for Grove Art Online and as reviews editor for the journal Design and Culture.Sue Walker is the Director of Collections and Archives in Typography of the Design Star Doctoral Training Centre in Reading, UK. She was previously Head of the Department of Typography at the University of Reading, Head of the School of Arts and Communication Design and Dean of the Faculty of Arts and Humanities. Sue Walker and Paul Luna collaborated as editors and designers of Information design: research and practice (2017).Vaibhav Singh is an independent typographer and type designer. He holds degrees in architecture, visual communication, typeface design, literature, and book history. Singh was awarded the Felix scholarship for his MA as well as for his PhD at the University of Reading, UK and he is currently a British Academy Postdoctoral Fellow. He is co-editor of the Bloomsbury research series Critical Perspectives in Typography.

Inhalt
Introduction

1. The skeletons and dresses of writing systems: A (grapho)linguistic perspective on graphic structure and variation
   Dimitrios Meletis
2. Putting the world's writing systems into print: Triumphs and tribulations
   Graham Shaw
3. The origin and development of early Chinese movable type
   Xunchang Cheng
4. Type design as a collaborative process with particular reference to South Asian scripts
   Fiona Ross
5. A framework for research-informed typeface design: Starting with Greek
   Gerry Leonidas
6. Analysing the typography of bilingual documents: Descriptive frameworks for graphical and spatial attributes of text
   Keith Tam
7. Some influences on legibility: Who or what has changed notions of legibility through time?
   Mary C. Dyson , Niki Sioki, and Mila Waldeck
8. The work of text in the age of digital information: Who (or what) makes typographic decisions?
   John Hudson
9. The process of shaping text: An engineer's perspective
   Simon Cozens
10. Change in the digital type industry
    Dan Rhatigan, Doug Wilson , and David Lemon
11. The straitjacket of modernity : The New Nagari project and typeface design in India
    Vaibhav Singh
12. Hebrew type designs of the 1950s : Typographic building blocks of a new nation
    Adi Stern
13. The impact of Latinization on Armenian reading matter: A case study in newspapers
    Elena Papassissa
14. The peculiarities of Cyrillic letterforms: Design variation and correlation in Russian typefaces
    Maxim Zhukov
15. Cyrillic beyond Russia: Four reflections in history
    John Hudson
16. Latin American vernacular lettering
    Priscila L. Farias
17. Sea facing: Typography at the English seaside
    Justin Burns
18. Drawing Ireland's new typographic horizons
    Clare Bell
19. Type-like: The special case of stencil work
    Eric Kindel
20. Analysing typographic meaning-making in urban spaces: Four illustrative case studies
    Irmi Wachendorff
21. Twentieth-century Black American design in context
    Greg Bunbury
22. The calligraphy, lettering, and typography of Louise E. Jefferson: A Black woman designer in twentieth-century America
    Tasheka Arceneaux-Sutton
23. Experimental publishing: Alternative networked cultures and new archival initiatives
    Ruth Blacksell
24. The clothes words wear: Mapping meaning in dictionaries through typography
    Paul Luna
25. Aspects of inclusive text design
    Sofie Beier
26. Towards understanding diversity in Arabic typestyles: A study of readers' preferences in Arabic typefaces for text composition
    Mohamad Dakak
27. Infinite loops: On the contours of Chinese type
    Caspar Lam and YuJune Park
28. A Japanese typography primer: Unity from diversity
    Mariko Takagi
29. Hangeul, the script of expansion and harmonization
    Yanghee Ryu
30. From reed to steel: The origins of nasta'liq type-making in nineteenth-century Istanbul and Cairo
    Borna Izadpanah
31. Reading text in Square Kufic: Deciphering calligraphy in complex graphic forms
    Mamoun Sakkal
32. Secondary styles in Georgian typography
    Ana Sanikidze
33. Modified Arabic scripts used by Uyghur, Kazakh, and Kyrgyz speakers in Xinjiang, China
    Huati Wulan
34. Democratizing effective typographic expression: The role of Meitei Mayek in local and global communication
    Neelakash Kshetrimayum
35. Native American typography: Reinforcing cultural identity
    Juliet Shen
36. A typeface design for Africa: Designing a multi-script typeface family
    Mark Jamra and Neil Patel
37. Typography's duty to language: Figurations of language in twentieth-century typographic discourse
    Robin Fuller