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Consumer Behavior: Buying, Having, and Being, Global Edition

  • Kartonierter Einband
  • 608 Seiten
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For courses in Consumer Behavior.Beyond Consumer Behavior: How Buying Habits Shape IdentitySolomon's Consumer Behavior: Buyin... Weiterlesen
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Beschreibung

For courses in Consumer Behavior.

Beyond Consumer Behavior: How Buying Habits Shape Identity

Solomon's Consumer Behavior: Buying, Having, and Being deepens the study of consumer behavior into an investigation of how having (or not having) certain products affects our lives. Solomon looks at how possessions influence how we feel about ourselves and each other, especially in the canon of social media and the digital age.

In the Twelfth Edition, Solomon has revised and updated the content to reflect major marketing trends and changes that impact the study of consumer behavior. Since we are all consumers, many of the topics have both professional and personal relevance to students, making it easy to apply them outside of the classroom. The updated text is rich with up-to-the-minute discussions on a range of topics such as "Dadvertising,""Meerkating," and the "Digital Self" to maintain an edge in the fluid and evolving field of consumer behavior.

Pearson MyLab Marketing(TM) not included. Students, if Pearson MyLab Marketing is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. Pearson MyLab Marketing should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.

Pearson MyLab Marketing is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.



Klappentext

For courses in Consumer Behaviour.

Beyond Consumer Behavior: How Buying Habits Shape Identity

SolomonGÇÖs Consumer Behavior: Buying, Having, and Being deepens the study of consumer behaviour into an investigation of how having (or not having) certain products affects our lives. Solomon looks at how possessions influence how we feel about ourselves and each other, especially in the canon of social media and the digital age.

In the 12th Edition, Solomon has revised and updated the content to reflect major marketing trends and changes that impact the study of consumer behaviour. Since we are all consumers, many of the topics have both professional and personal relevance to students, making it easy to apply them outside of the classroom. The updated text is rich with up-to-the-minute discussions on a range of topics such as GÇ£Dadvertising,GÇ¥ GÇ£Meerkating,GÇ¥ and the GÇ£Digital SelfGÇ¥ to maintain an edge in the fluid and evolving field of consumer behaviour.



Zusammenfassung

For courses in Consumer Behavior.

Beyond Consumer Behavior: How Buying Habits Shape Identity

Solomon’s Consumer Behavior: Buying, Having, and Being deepens the study of consumer behavior into an investigation of how having (or not having) certain products affects our lives. Solomon looks at how possessions influence how we feel about ourselves and each other, especially in the canon of social media and the digital age.

 

In the Twelfth Edition, Solomon has revised and updated the content to reflect major marketing trends and changes that impact the study of consumer behavior. Since we are all consumers, many of the topics have both professional and personal relevance to students, making it easy to apply them outside of the classroom. The updated text is rich with up-to-the-minute discussions on a range of topics such as “Dadvertising,” “Meerkating,” and the “Digital Self” to maintain an edge in the fluid and evolving field of consumer behavior.

 

 Pearson MyLab Marketing™ not included. Students, if Pearson MyLab Marketing is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. Pearson MyLab Marketing should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.


Pearson MyLab Marketing is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.

 

 

 

 

 

 



Inhalt

1. Buying, Having, and Being: An Introduction to Consumer Behavior

2. Consumer and Social Well-Being

3. Perception

4. Learning and Memory

5. Motivation and Affect

6. The Self: Mind, Gender, and Body

7. Personality, Lifestyles, and Values

8. Attitudes and Persuasive Communications

9. Decision Making

10. Buying, Using, and Disposing

11. Groups and Social Media

12. Income and Social Class

13. Subcultures

14. Culture

 

Produktinformationen

Titel: Consumer Behavior: Buying, Having, and Being, Global Edition
Autor:
EAN: 9781292153100
ISBN: 978-1-292-15310-0
Format: Kartonierter Einband
Herausgeber: Pearson Academic
Genre: Soziologie
Anzahl Seiten: 608
Gewicht: 1224g
Größe: H275mm x B217mm x T24mm
Jahr: 2018
Auflage: 12. A.