Camp Grandma

Vorwort
Crystal Patriarche, BookSparks, $5,000• National online media campaign. • Targeted trade media campaign for reviews and spotlights. • Digital marketing campaign including blog tour. • Local print, online, and broadcast media campaign. • Branded graphics package including print collateral, social media graphics, and email and newsletter banners

Autorentext

As a young wife and stay-at-home mother, Marianne Waggoner Day was a "typical" June Cleaver housewife of the '60s and '70s-until her divorce necessitated "getting a job." She started her career in sales and was promoted to various management positions. Ultimately, she became president of retail services for CBRE, where she led the largest commercial retail real estate practice in the world. Under her management, it outperformed the competition nearly two to one. Day was the first woman to earn a Lifetime Achievement Award at the 100-year-old company. She was a frequent speaker and facilitated learning and training sessions. Ten years ago, she elected to step down from her corporate role while continuing to consult with former clients and coach high-performing business professionals. Now in retirement, she has come full circle-from having her picture in the Wall Street Journal to spending much of her day caring for her grandchildren.

Klappentext

The author, a successful businesswoman, shares how she merged her working career with her role as grandmother and offers grandparents fun and creative ideas for enriching their relationships with their grandchildren while teaching them valuable life skills that will help them grow strong and think critically.

Zusammenfassung
Warm cookies and milk are still okay, but what if they came with a workshop on goal setting or writing a business plan for the school year? Camp Grandma is full of innovative ideas that Marianne Waggoner Day, a highly successful businesswoman who became a committed and dedicated grandmother, modified from her working life in an effort to connect with her grandchildren. Along the way, she realized that in teaching her grandchildren, she in turn was learning some unexpected and invaluable lessons from them.



Here, Day offers a new and refreshing perspective on grandparenting. Readers will be introduced to a compelling, sometimes humorous, and totally unexpected twist on a role people often take for granted—as well as enter into the larger societal conversation we should be having about the possibilities and value of grandparenting and how the women’s movement has reinvigorated and reshaped women’s approach to being grandmothers.



Full of ideas and creative ways for grandparents to help their grandchildren grow strong, think critically, and have fun all at the same time, Camp Grandma reveals the importance of grandparenting and the value of passing on traditions, knowledge, and wisdom to the new generation. Babysitter? Not even close.