Bertelsmann

Autorentext

Mandy Tröger is a Walter-Benjamin-Fellow of the German Research Foundation (DFG). Her publications include: Monopolizing the Democratic Dream: The Struggle over a Free Press in East Germany 1989/1990, International Journal of Communication (2021); Digitaler Kapitalismus. Die Macht globaler Technologiekonzerne [Digital Capitalism: The Power of Global Tech Companies] (2021); Pressefrühling und Profit. Wie westdeutsche Verlage 1989/1990 den Osten eroberten [On the Rise and Death of Newspapers: How West German Newspaper Publishers Conquered the East in 1989/1990] (2019).

Jörg Becker is Professor of Political Science at Marburg University, Germany. His latest book publications include: Elisabeth Noelle-Neumann zwischen NS-Ideologie und Konservatismus [Elisabeth Noelle-Neumann between NS: Ideology and Conservatism] (2013); Medien im Krieg Krieg in den Medien [Media in War War in Media] (2016) and Gustav Flohr: Noch ein Partisan! Ein Remscheider Kommunist, Klempner, Spanienkämpfer und Bürgermeister [Gustav Flohr: Another Partisan! A Communist, Plumber, Fighter in Spain and Major from Remscheid] *(*2020).

Klappentext

This book analyzes one of the largest media conglomerates worldwide, the Bertelsmann Corporation.

Zusammenfassung
This book analyzes one of the largest media conglomerates worldwide, the Bertelsmann Corporation.

Inhalt

Introduction 1. History and Family Ownership 2. Bertelsmann Divisions and Corporate Strategies 3. The Global Media Giant 4. The Bertelsmann Foundation: 'Making Politics' Concluding Remarks: A Transnational Information und Service Giant