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Informationen zum Autor Lynda Lee Kaid (Ph.D., M.S., B.A., Southern Illinois University) is Professor of Telecommunications and Senior Associate Dean of the College of Journalism and Communications at the University of Florida. She previously served as the Director of the Political Communication Center and supervised the Political Commercial Archive at the University of Oklahoma. Her research specialties include political advertising and news coverage of political events. A Fulbright Scholar, she has also done work on political television in several Western European countries. She is the author/editor of 14 books, including the Handbook of Political Communication Research, Videostyle in Presidential Campaigns, The Electronic Election, New Perspectives on Political Advertising, Mediated Politics in Two Cultures, Political Advertising in Western Democracies (SAGE, 1995), and Political Campaign Communication: A Bibliography and Guide to the Literature. She has received over $1 million in external grant funds for her research efforts, including support from the U. S. Department of Commerce, the U.S. Department of Education, the National Endowment for the Humanities, and the National Science Foundation. She is a former chair of the Political Communication Divisions of ICA and NCA and has also served in leadership roles the American Political Science Association and the Association for Education in Journalism and Mass Communication. Klappentext The SAGE Handbook of Political Advertising provides a comprehensive view of the role political advertising plays in democracies around the world. Editors Lynda Lee Kaid and Christina Holtz-Bacha, along with an international group of contributors, examine the differences as well as the similarities of political advertising in established and evolving democratic governments. Zusammenfassung Examines the differences! as well as the similarities of political advertising among the electoral processes of democracies globally. This book provides an overview and comparative chapters! and addresses the effects of political advertising on the voters and the systems of which it is a part. Inhaltsverzeichnis List of Tables List of Figures Acknowledgments Part I. An International Context for Political Advertising 1. Political Advertising in International Comparison - Christina Holtz-Bacha and Lynda Lee Kaid 2. Methodologies for the Study of Political Advertising - Anne Johnston Part II. Political Advertising in Commercial Broadcasting Systems 3. Political Advertising in the United States - Lynda Lee Kaid Part III. Political Advertising in Public Television Systems 4. Political Advertising in the United Kingdom - Margaret Scammell and Ana Inés Langer 5. Election Broadcasts in France - Lynda Lee Kaid and Nathalie Gagnère 6. Political Advertising in Spain and Portugal - Colleen Connolly-Ahern and Julio César Herrero 7. From Electoral Propaganda to Political Advertising in Israel - Dan Caspi and Baruch Leshem 8. Political Advertising and Democracy in Brazil - Mauro P. Porto 9. Political Advertising in Chile - Markus Moke Part IV. Dual Systems of Public and Commercial Political Advertising 10. Political Advertising in Germany - Christina Holtz-Bacha 11. Political Advertising on Television in the Nordic and Baltic States - Tom Moring 12. Polispots in Greece: Between Partisanship and Media Logic - Athanassios N. Samaras and Stylianos Papathanassopoulos 13. Sure to Come, But Temporarily Delayed: The Netherlands in Search of the Political Ad - Kees Brants 14. TV Political Advertising in Italy: When Politicians Are Afraid - Gianpietro Mazzoleni 15. Political Advertising in Mexico - José-Carlos Lozano 16. Political Advertising in Australia and New Zealand - Julianne Stewart 17. Political Advertising in Japan, South Korea, and Taiwan - Jinyoung Tak Part V. Political Adverti...
Klappentext
The SAGE Handbook of Political Advertising provides a comprehensive view of the role political advertising plays in democracies around the world. Editors Lynda Lee Kaid and Christina Holtz-Bacha, along with an international group of contributors, examine the differences as well as the similarities of political advertising in established and evolving democratic governments.
Zusammenfassung
Examines the differences, as well as the similarities of political advertising among the electoral processes of democracies globally. This book provides an overview and comparative chapters, and addresses the effects of political advertising on the voters and the systems of which it is a part.
Inhalt
List of Tables
List of Figures
Acknowledgments
Part I. An International Context for Political Advertising