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The Reputable Firm

  • Kartonierter Einband
  • 228 Seiten
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This book revisits the concept of reputation, bringing it up to date with the era of social media and demonstrating the significan... Weiterlesen
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Beschreibung

This book revisits the concept of reputation, bringing it up to date with the era of social media and demonstrating the significance of a good reputation for making sustainable business. Using an easy-to-follow approach, the authors present all key aspects business leaders should know about reputation in the age of the communication revolution and clearly demonstrate how a good reputation can be a company's permit to do business, its raison d'être and a guarantor of trust.

Discusses contemporary reputation management and its relation to changing media landscape

Elaborates the notion of reputation as a central concept in business strategies and strategic management

Discusses the role of Chief Reputation Officer (CRO) which blends reputation management with strategic management



Autorentext

Pekka Aula is a professor in Communication at the University of Helsinki, Finland. He received his M.A. (1993) and doctorate (1999) in organizational communication from Helsinki University. Aula has conducted research and published in reputation, organizational communication, online communications, and complexity and chaos theories related to different organizational aspects. Aula has published and edited several award winning books as well as published articles in edited volumes and journals such as Journal of Business Venturing, Public Relations Review, and Journal of Organizational Change.

Jouni Heinonen is one of the leading reputation management consultants in Europe. He has worked with international and local clients as a reputation and communication strategist for the last 15 years. Currently Jouni is Pohjoisranta Burson-Marsteller's CEO and member of the EMEA Leadership team. He is the author of three books about reputation management. Jouni has a Masters' degree from the University of Helsinki, Faculty of Social Sciences, majoring in communications.



Inhalt
Reputation.- Digital Revolution of Communication.- Towards an Accountable Firm.- The Power of Corporate Purpose.- Extended Culture.- Stakeholders Revised.- Risk of Risks.- Evidence-Based Reputation Management.- The Reputable Firm.

Produktinformationen

Titel: The Reputable Firm
Untertitel: How Digitalization of Communication Is Revolutionizing Reputation Management
Autor:
EAN: 9783319372648
ISBN: 3319372645
Format: Kartonierter Einband
Herausgeber: Springer International Publishing
Genre: Management
Anzahl Seiten: 228
Gewicht: 353g
Größe: H235mm x B155mm x T12mm
Jahr: 2016
Untertitel: Englisch
Auflage: Softcover reprint of the original 1st ed. 2016

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