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Cases in Health Care Marketing

  • Kartonierter Einband
  • 244 Seiten
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Cases in Health Care Marketing features 40 case studies that explore real-world scenarios faced by healthcare marketing executive... Weiterlesen
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Beschreibung

Klappentext

Cases in Health Care Marketing features 40 case studies that explore real-world scenarios faced by healthcare marketing executives. Divided into six sections, the book covers issues in Product, Brand & Identity Management; Marketing Communications; Marketing Management; Marketing Strategy & Planning; Environmental Analysis & Competitive Assessment. Useful as a stand-alone text or as a complement to any introductory text on healthcare marketing, Cases in Health Care Marketing challenges to reader to resolve the case through a series of questions at the conclusion of each study. Solutions are provided as part of a package of online instructora (TM)s materials.

Produktinformationen

Titel: Cases in Health Care Marketing
Autor:
EAN: 9780763764487
ISBN: 978-0-7637-6448-7
Format: Kartonierter Einband
Herausgeber: Jones and Bartlett Publishers, Inc
Genre: Medizin
Anzahl Seiten: 244
Gewicht: 356g
Größe: H228mm x B152mm x T14mm
Jahr: 2010
Auflage: Cases in Hc.