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International Business: The Challenges of Globalization, Global Edition

  • Kartonierter Einband
  • 448 Seiten
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John J. Wild and Kenneth L. Wild provide a blend of skills uniquely suited to writing an international business textbook. The... Weiterlesen
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Beschreibung

Autorentext

John J. Wild and Kenneth L. Wild provide a blend of skills uniquely suited to writing an international business textbook. They combine award-winning teaching and research with a global view of business gained through years of living and working in cultures around the world. Their writing makes the topic of international business practical, accessible, and enjoyable.

 

John J. Wild is a distinguished Professor of Business at the University of Wisconsin at Madison. He previously held appointments at the University of Manchester in England and at Michigan State University. He received his BBA, MS, and PhD degrees from the University of Wisconsin at Madison.

 

Teaching business courses at both the undergraduate and graduate levels, Professor Wild has received several teaching honors, including the Mabel W. Chipman Excellence-in-Teaching Award, the Teaching Excellence Award from the business graduates of the University of Wisconsin, and a departmental Excellence-in-Teaching Award from Michigan State University. He is a prior recipient of national research fellowships from KPMG Peat Marwick and the Ernst and Young Foundation. Professor Wild is also a frequent speaker at universities and at national and international conferences.

 

The author of more than 60 publications, in addition to five best-selling textbooks, Professor Wild conducts research on a wide range of topics, including corporate governance, capital markets, and financial analysis and forecasting. He is an active member of several national and international organizations, including the Academy of International Business, and has served as associate editor and editorial board member for several prestigious journals.

 

Kenneth L. Wild is affiliated with the University of London, England. He previously taught at Pennsylvania State University. He received his PhD from the University of Manchester (UMIST) in England and his BS and MS degrees from the University of Wisconsin. Dr. Wild also undertook postgraduate work at École des Affairs Internationale in Marseilles, France.

 

Having taught students of international business, marketing, and management at both the undergraduate and graduate levels, Dr. Wild is a dedicated contributor to international business education. An active member of several national and international organizations, including the Academy of International Business, Dr. Wild has spoken at major universities and at national and international conferences.

 

Dr. Wild’s research covers a range of international business topics, including market entry modes, country risk in emerging markets, international growth strategies, and globalization of the world economy.

Klappentext

For courses in international business.

Cultural focus helps students understand key concepts in international business

International Business: The Challenges of Globalization uses the ever-present and salient subject of culture to present real-world examples and engaging features to bring international business to life and pique student interest. The 9th Edition uses a unique organizing framework that helps students to understand how the elements of international business are related and with a focus on employability skills, students understand how the concepts learned in this course will be relevant to their future careers. The material has been thoroughly updated based on ongoing changes in the international business world to ensure that it remains up-to-date with the rapidly changing world.

Also available with MyLab Management

MyLab™ is the teaching and learning platform that empowers you to reach every student. By combining trusted authors' content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student. Learn more about MyLab Management.



Zusammenfassung

For courses in international business.

 

Cultural focus helps students understand key concepts in international business

International Business: The Challenges of Globalization uses the ever-present and salient subject of culture to present real-world examples and engaging features to bring international business to life and pique student interest. The 9th Edition uses a unique organizing framework that helps students to understand how the elements of international business are related and with a focus on employability skills, students understand how the concepts learned in this course will be relevant to their future careers. The material has been thoroughly updated based on ongoing changes in the international business world to ensure that it remains up-to-date with the rapidly changing world. 

 

Also available with MyLab Management 

MyLab™ is the teaching and learning platform that empowers you to reach every student. By combining trusted authors’ content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student. Learn more about MyLab Management.

Inhalt

PART I: GLOBAL BUSINESS ENVIRONMENT 

1. Globalization 

 

PART II: NATIONAL BUSINESS ENVIRONMENTS 

2. Cross-Cultural Business 

3. Political Economy and Ethics 

4. Economic Development of Nations 

 

PART III: INTERNATIONAL TRADE AND INVESTMENT 

5. International Trade Theory 

6. Political Economy of Trade 

7. Foreign Direct Investment 

8. Regional Economic Integration 

 

PART IV: THE INTERNATIONAL FINANCIAL SYSTEM 

9. International Financial Markets 

10. International Monetary System 

 

PART V: INTERNATIONAL BUSINESS MANAGEMENT 

11. International Strategy and Organization 

12. Analyzing International Opportunities 

13. Selecting and Managing Entry Modes 

14. Developing and Marketing Products 

15. Managing International Operations 

16. Hiring and Managing Employees 

Produktinformationen

Titel: International Business: The Challenges of Globalization, Global Edition
Autor:
EAN: 9781292262253
ISBN: 978-1-292-26225-3
Format: Kartonierter Einband
Herausgeber: Pearson Academic
Genre: Internationale Wirtschaft
Anzahl Seiten: 448
Jahr: 2019
Auflage: 9. A.