Willkommen, schön sind Sie da!
Logo Ex Libris

The Manager's Guide to Competitive Intelligence

  • Fester Einband
  • 268 Seiten
(0) Erste Bewertung abgeben
Bewertungen
(0)
(0)
(0)
(0)
(0)
Alle Bewertungen ansehen
There is very little material available that provides practical, hands-on assistance for the CI professional who is providing CI ... Weiterlesen
CHF 123.00
Print on demand - Exemplar wird für Sie besorgt.
Bestellung & Lieferung in eine Filiale möglich

Beschreibung

Klappentext

There is very little material available that provides practical, hands-on assistance for the CI professional who is providing CI to one client--his or her employer--and who constitutes the largest single group of CI practitioners in existence. This book meets that need by serving as a desk reference for CI managers to help them understand their own circumstances and determine what works best for them.



Inhalt

The basics of CI and what they mean to a manager; just how good are you?; staff; structure; missions and images; dealing with other units; training; legal and ethical issues; internal client management; an overview of managing data gathering; tips on managing analysis; effectively communicating CI; dissemination of the finished CI; growth and development; going outside for help; measuring CI's impact on the firm; the special case of the CI one-person unit.

Produktinformationen

Titel: The Manager's Guide to Competitive Intelligence
Autor:
EAN: 9781567205718
ISBN: 1567205712
Format: Fester Einband
Genre: Management
Anzahl Seiten: 268
Gewicht: 572g
Größe: H240mm x B161mm x T19mm
Jahr: 2000