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The Invisible Powers

  • Fester Einband
  • 348 Seiten
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John J. Clancy is an information systems industry executive who spent twenty-five years with a major corporation in R&D, sale... Weiterlesen
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Beschreibung

Autorentext

John J. Clancy is an information systems industry executive who spent twenty-five years with a major corporation in R&D, sales, marketing, and general management.



Klappentext

In this wide-ranging and original book, John J. Clancy examines the history and current state of corporate America from a new perspective, looking at business not as a matter of economics, marketing, and management, but as a cultural artifact. The Invisible Powers examines language, imagery, values, and deeply held beliefs and the impact they all have in determining the role business plays in society. Drawing from the writings and speeches of some of the most influential business leaders of the past two hundred years-Frederick Taylor, Henry Ford, Jay Gould, and Lee Iacocca, among others-Clancy describes the evolution and transformation of influential metaphors and demonstrates the very real power the "invisible" forces of metaphor exercise in our world. Finding support in such diverse thinkers as Aristotle, Engels, and Darwin, Clancy then calls for a new set of images and paradigms that will enable us to deal more successfully with the economic, cultural, and environmental crises of our times.



Zusammenfassung
A businessperson's guide to the language of business. The text draws from the writing and speeches of some of the most influential business leaders of the past 200 years. The author demonstrates the power of the "invisible" forces of metaphor.

Inhalt

Chapter 1 Introduction Part 2 Metaphor in Business Chapter 3 The Web of Language Chapter 4 The Bearer of Truth Chapter 5 The Journey: Leadership and le Voyage sans But Chapter 6 The Game: The Playing Fields of Business Chapter 7 War: Soldiers in Pinstripes Chapter 8 The Machine: Taylor and Positivism Chapter 9 The Organism: Evolution and the Good Shepherd Chapter 10 The Society: Shamans and Statesmen Part 11 Purpose in Business Chapter 12 Purposes and Paradigms Chapter 13 The New Messiah: The Paradigm of Production Chapter 14 Treasures upon Earth: Paradigm of Wealth Chapter 15 Stonecutters Fighting Time: The Paradigm of the Institution Chapter 16 Fin de Siecle Chapter 17 Voyaging, Voyaging, Voyaging Chapter 18 Notes Chapter 19 Bibliography Chapter 20 Index Chapter 21 About the Author

Produktinformationen

Titel: The Invisible Powers
Untertitel: The Language of Business
Autor:
EAN: 9780739100738
ISBN: 0739100734
Format: Fester Einband
Anzahl Seiten: 348
Gewicht: 688g
Größe: H235mm x B157mm x T25mm
Jahr: 1999