Willkommen, schön sind Sie da!
Logo Ex Libris

Still Going Strong

  • Kartonierter Einband
  • 120 Seiten
(0) Erste Bewertung abgeben
Bewertungen
(0)
(0)
(0)
(0)
(0)
Alle Bewertungen ansehen
Johnnie Walker Red Label, Black & White, Bells, J&B, Talisker, Lagavulin - all world famous brands, but what were their origins an... Weiterlesen
CHF 30.90
Fehlt zur Zeit beim Verlag. Wird so schnell wie möglich geliefert.
Bestellung & Lieferung in eine Filiale möglich

Beschreibung

Johnnie Walker Red Label, Black & White, Bells, J&B, Talisker, Lagavulin - all world famous brands, but what were their origins and what is their history?

Autorentext

John Hughes was in the enviable position of being marketing director for the Famous Grouse and has been at the forefront of branding and marketing one of Scotland's most famous whiskies. He lives in Perthshire, close to yet another distillery at Glenturret. This is his second book on whisky for Tempus Publishing.

Klappentext

<div><div>Johnnie Walker Red Label, Black & White, Bells, J&B, Talisker, Lagavulin—all world famous brands, but what are their origins and what is their history? Whisky, perhaps Scotland’s most famous export, has been produced for centuries, but in the 19th century, production moved away from small stills to the sort of mass production we see today. With the growth in larger distilleries, there was a matching growth in whisky branding and advertising. Scotch, whether Malt or blended is now produced by large companies, and the brands are known the world over.</div></div>

Produktinformationen

Titel: Still Going Strong
Untertitel: A History Of Scotch Whisky Advertising
Autor:
EAN: 9780752431741
ISBN: 978-0-7524-3174-1
Format: Kartonierter Einband
Herausgeber: The History Press Ltd
Genre: Werbung & Marketing
Anzahl Seiten: 120
Gewicht: 540g
Größe: H226mm x B248mm x T10mm
Jahr: 2005
Auflage: UK ed