Inform, Transform & Outperform

Autorentext
JOHN HORODYSKI is a partner with Optimity Advisors with executive management strategy experience in information management including digital asset management (DAM), metadata and taxonomy design, information governance, content management, and social media marketing strategy. John has provided strategic direction and consulting for a variety of Fortune 500 clients from the broadcast, media and entertainment, consumer packaging goods, and pharmaceutical industries. John is also an adjunct faculty at San Jose State University where he teaches a graduate course in digital asset management. In addition to regular training and public speaking on digital media and metadata, John is a board member and metadata editor of the Journal Of Digital Media Management and is a regular contributor to CMS Wire.

Klappentext

A STRATEGIC FOUNDATION TO DIGITAL TRANSFORMATION
To survive and thrive in today's digital world, businesses must undergo a fundamental shift across all aspects of their operations--sometimes called a "digital transformation". In Inform, Transform, and Outperform, John Horodyski and his team of contributors provide compelling, collective insight into building a tactical foundation to achieve a holistic digital strategy.
You'll discover how to: - develop strong metadata and taxonomy for robust search capabilities - optimize your digital content workflows - select the right amount of digital security - minimize the pain of integrating legacy systems - strengthen your stakeholder management systems
As experts in digital strategy and operations, John and his team show how you can navigate the rapid technological changes to better leverage and monetize your organization's intellectual property.

Inhalt

Foreword by Rick McNabb Acknowledgments by John Horodyski Introduction by John Horodyski Part IMetadata, Taxonomy, and Search Digital Assets and Content: A Foundation for Digital Strategy by John Horodyski Metadata Matters by John Horodyski Taxonomy Essentials by Madi Solomon Semantic Data by Madi Solomon Enterprise Search and Taxonomy by Mindy Carner Part IIInformation Management User Experience and DAM by Holly Boerner Rights Management by Chad Beer and Julia Goodwin Considerations for Digital Content Workflow Design by Holly Boerner Information Governance by John Horodyski Return on Investment by Rory Tierney, Chad Beer, and Gareth Harper Part IIITechnology and Architecture The Consumerization of Enterprise Software by Robert Moss Data Security by Jeremy Collins Technology Vendor Selection: Getting It Right the First Time by Reid Rousseau Mitigating the Pain of Legacy System Integration by Jesse Celso Part IVArchives and Records Management Revolutionizing the Experience of Aging Content: The Value of a Quality Archiving Program by Mindy Carner Why Reinvent the Wheel? Applying Record Keeping Best Practices to Digital Strategy by Gretchen Nadasky Part VSocialization Change and Innovation by John Horodyski Stakeholder Management by Chad Beer Collective Intelligence by Rod Collins Conclusion by John Horodyski Contributor Bios