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Selling the Dream

  • Fester Einband
  • 270 Seiten
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Tracing the history of advertising from Ancient Roman times! this book offers a colourful account of advertising in its cultural ... Weiterlesen
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Beschreibung

Zusammenfassung Tracing the history of advertising from Ancient Roman times! this book offers a colourful account of advertising in its cultural context. It addresses issues such as the promotion of harmful and "immoral" products! marketing to children! the role of advertising in service industries! and the impact of Internet on the conduct of commerce. Informationen zum Autor JOHN HOOD is President of the John Locke Foundation! a public policy think tank based in Raleigh! North Carolina! where he also serves as publisher of the foundation's monthly newspaper! the Carolina Journal. Klappentext A colorful history of advertising that makes the case for its necessity in a free-market society. Inhaltsverzeichnis Preface; Introduction; The Birth of Advertising and Commercial Culture; A Carnival of Conspicuous Consumption; Broadcasting Revolution! Advertising Evolution; The New Economics and Science of Advertising; Living the Commercial Life; Health Claims and the Problem of Fraud; Advertising and the Consuming Child; The Economics and Ethics of Selling Sin; Conclusion; Notes; Index.

Autorentext

JOHN HOOD is President of the John Locke Foundation, a public policy think tank based in Raleigh, North Carolina, where he also serves as publisher of the foundation's monthly newspaper, the Carolina Journal.

Klappentext

A colorful history of advertising that makes the case for its necessity in a free-market society.

Zusammenfassung
Tracing the history of advertising from Ancient Roman times, this book offers a colourful account of advertising in its cultural context. It addresses issues such as the promotion of harmful and "immoral" products, marketing to children, the role of advertising in service industries, and the impact of Internet on the conduct of commerce.

Inhalt

Preface; Introduction; The Birth of Advertising and Commercial Culture; A Carnival of Conspicuous Consumption; Broadcasting Revolution, Advertising Evolution; The New Economics and Science of Advertising; Living the Commercial Life; Health Claims and the Problem of Fraud; Advertising and the Consuming Child; The Economics and Ethics of Selling Sin; Conclusion; Notes; Index.

Produktinformationen

Titel: Selling the Dream
Untertitel: Why Advertising Is Good Business
Autor:
EAN: 9780275984359
ISBN: 978-0-275-98435-9
Format: Fester Einband
Herausgeber: Praeger
Genre: Werbung & Marketing
Anzahl Seiten: 270
Gewicht: 575g
Größe: H240mm x B161mm x T19mm
Jahr: 2005