Crafting a Successful Small Business

Autorentext

Joanne Dewberry started her first business Charlie Moo's just before the birth of her second child Megan in 2008. Disheartened by the party bags that Charlie had received at parties she decided she could do better and so Charlie Moo's was born. Not a natural crafter nor had she sewn before, Joanne soon discovered how therapeutic sewing could be. Along the way she has learnt many new business skills which she is passionate about sharing with small business owners and in particular mums. With 3 children under 5 years herself Joanne understands the constraints on mums in business. Her passion and dedication earned her the title of Dorset Business Mum of the Year 2010 along with numerous other business accolades in the past 3 years. Joanne is passionate about small business and writes a blog www.joannedewberry.co.uk providing small businesses training, advice & networking in areas of social media, marketing and juggling children and a business.

Klappentext

The UK handmade market is currently riding high as our attitudes to shopping and the products we want to buy are changing. With this change comes a new wave of manufacturers - small, local and talented. If you are a producer of handmade products, or you have a craft hobby and are thinking about taking the next step and wondering how to do it, then this book has the answers. In it you will find out: - How to turn your hobby into a small business - Where to sell your products, both on and offline - How to price your products - How to develop a unique and recognisable brand - Where to start with visual merchandising - How to use social media to market your business This book not only takes you through these points in no-nonsense plain English, but also has quirky craft activities to complete along the way. Jam-packed with top hints and tips from real-life crafty small business owners in the know, this book is essential reading for anyone looking to craft their way to success!

Zusammenfassung
The UK handmade market is riding high as our attitudes to shopping and the products we want to buy are changing. This book shows you: how to turn your hobby into a small business; where to sell your products, both on and offline; how to price your products; and how to develop a recognisable brand.

Inhalt

About the author Preface 1. Why Choose Crafting Craft Activity - Odds & Soxlets 2. The Price is Right Craft Activity 3. Branding Craft Activity - Nappy Cakes 4. Where to Sell Craft Activity - Dribble Bibs 5. Visual Merchandising Craft Activity - Apron making 6. Social Media Tips Craft Activity - Making Marmalade Conclusion Resources Case studies