Marketing IT Products and Services

Informationen zum Autor Keyes! Jessica Klappentext The marketing of technology is unique! and the marketing of software to external customers requires that IT managers and developers understand their distinct roles as marketers. In helping these professionals develop successful marketing approaches! this book covers strategic planning! targeted markets! market research! competitive analysis! and market and product strategy development. The book also provides succinct advice on developing and managing products! crafting a distribution and sales strategy! adjusting to the nuances of global markets! developing a marketing budget! and pricing. A CD-ROM with time-saving templates and other supplemental material is included. Zusammenfassung Helping IT managers and marketing managers get up to speed, quickly and easily, on whatâ™s needed to develop effective marketing campaigns, Marketing IT Products and Services focuses on the unique issues involved in the marketing of IT products and services. This one-stop resource provides everything needed to understand the role Inhaltsverzeichnis Introduction to Strategic Marketing Management. Strategy and Implementation. Understanding the High Tech Customer. The Expanding Market. Market Research. Product Strategy. Innovation Management. IT Product Development Cycle. Pricing Products. Communications Strategies. Distribution Strategies. Marketing Implementation. Social Networking and the Sales Strategy. E-commerce as a Sales Medium. Appendices.

Autorentext
Keyes, Jessica

Klappentext

The marketing of technology is unique, and the marketing of software to external customers requires that IT managers and developers understand their distinct roles as marketers. In helping these professionals develop successful marketing approaches, this book covers strategic planning, targeted markets, market research, competitive analysis, and market and product strategy development. The book also provides succinct advice on developing and managing products, crafting a distribution and sales strategy, adjusting to the nuances of global markets, developing a marketing budget, and pricing. A CD-ROM with time-saving templates and other supplemental material is included.

Zusammenfassung
Helping IT managers and marketing managers get up to speed, quickly and easily, on whatâ™s needed to develop effective marketing campaigns, Marketing IT Products and Services focuses on the unique issues involved in the marketing of IT products and services. This one-stop resource provides everything needed to understand the role

Inhalt

Introduction to Strategic Marketing Management. Strategy and Implementation. Understanding the High Tech Customer. The Expanding Market. Market Research. Product Strategy. Innovation Management. IT Product Development Cycle. Pricing Products. Communications Strategies. Distribution Strategies. Marketing Implementation. Social Networking and the Sales Strategy. E-commerce as a Sales Medium. Appendices.